SEO and Content Executive
3 weeks ago
**Description**:
**Location**:Fully Remote
**Contract Type**:Full-Time
**Salary**:R30,000 - R45,000
**About**:
The client provides Postgraduate Diplomas, Masters and MBA courses. Since 2010 over 5000 students have progressed their career by enrolling in one of our qualifications. They have been delivering high-quality, flexible education and CPD for professionals since 2010. Their mission is to provide contemporary education through communities of practice
**As SEO & Content Executive, you will be responsible for**:
- Help improve our organic traffic to increase our customer acquisition through technical, Off-Site SEO and On-Page SEO.
- Daily SEO optimizations from keywords, alt tags and meta descriptions to SEO focused content to drive traffic.
- Weekly and monthly reporting to showcase the performance in line with marketing objectives
- Investigation to source issues or blockers and come up with creative solutions.
- Working collaboratively with Design & UX and Front end developers to make changes to existing and new landing pages based on research in line with Google quality guidelines
- Work together with the PR agency on the optimization and creation of editorial content to support SEO and link acquisition
- Day-to-day monitoring and reporting of performance, progress against targets, search engine rankings, team KPI’s and ongoing optimization of campaigns
- Help to maximize SEO benefit from products, above the line campaigns and any other company initiatives.
- Carry out regular competitor analysis and research.
- Support and run digital landing page optimization test plans; including building and testing new landing pages, and analyze the effectiveness and performance of landing pages using a range of sources
- Keeping up to speed with changes within the SEO industry and changes to Google’s algorithm
**Requirements**:
- Minimum of 4 years of experience working within the SEO & Content Space
- Experience of using Google Sheets/Excel, experience in creating reports. Knowledge of Google Data Studio is an advantage.
- Experience in using web analytic tools, such as Google Analytics
- Experience of a suite of SEO tools such as GSC, SEMrush, Majestic and Ahrefs
- Experience in link building, outreach and integrating your tactics with PR
- A good understanding of the technical side of SEO such as html, log analysis and xml sitemaps
- A strong understanding of the Google algorithm, including the separate parts i.e. Panda, Penguin, Hummingbird & the knowledge graph
- Experience of editing and creating expert informative content for search
- A good communicator able to analyze and present results
- Experience of using a CMS
- Experience delivering strong copies from SEO focused materials to skyscraper content so it becomes a hub of information for drivers
- Data experience to optimize content and understand our customers
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