Demand Generation Lead

2 weeks ago

Johannesburg, South Africa Reach Digital Health Full time

Previously known as Praekelt.org, Reach Digital Health builds on 16 years of experience scaling digital health programmes to allow faster and more cost-effective implementations in various health domains. Reach has connected the health system with people and communities in over 200 countries through available mobile technology.

**Key Focus Areas**:

- Planning and Implementation
- Processes, Standards and Administration
- Monitoring & Evaluation

**Key Responsibilities**:

- Planning and Implementation_
- Develop and implement demand generation strategies and campaigns, including optimisations.
- Responsible for working closely with the implementation and platform teams to align efforts and create cohesive demand-generation efforts.
- Responsible for working closely with the Partnerships and Growth team, as well as Comms to align efforts and create cohesive demand-generation efforts for new and prospective countries.
- Create and manage demand generation budgets and forecasts in collaboration with the Project Manager.
- Work closely with in-country partners and relevant stakeholders in the execution and implementation of the demand generation plan.
- Identify and resolve challenges within the demand-generation process.
- Compile, write and generate reports for all demand-generation activities conducted.
- Develop and maintain relationships with influencers, media partners and other stakeholders.
- Monitor industry trends and stay up-to-date on new demand-generation techniques.
- Conduct market research to identify opportunities and challenges.
- Work in close coordination with the Implementation and Platform Teams for planning, implementing and monitoring of demand-generation activities.
- Processes, Standards and Administration_
- Supports the development and reviewing of key messages and assets and proposes delivery tools for demand-generation in collaboration with the implementation and platform team.
- Support the Platform team in developing Standard Operating Procedures (SOPs) for key demand-generation activities.
- Work closely with the Head of Delivery Operations to ensure adherence to SOPs.
- Provide oversight for service providers handling different aspects of demand-generation activities.
- Train the team on field assessment and demand-generation best practices and tools.
- Draft and enable contracting best practices linked with demand-generation.
- Monitoring & Evaluation_
- Use data and analytics to measure and improve the performance of demand-generation efforts.
- Lead the periodic review and development of M&E tools for demand-generation.
- Measure and report on the success of demand-generation campaigns using metrics such as (but not limited to):

- Traffic
- Engagement
- Conversion
- Retention
- Revenue (cost and ROI)
- Monitor the use of tools for demand-generation reporting and ensure adherence to set standards.
- Monitor demand-generation activities, analyse reports to track performance and suggest improvements to the content and/or platform.

**Relevant Qualifications**
- Degree in Health, Social Sciences, Communications or Marketing

**Relevant Experience and Skills**
- Five years experience in a similar role or related field
- Experience in data analysis and visualisation tools
- Strong relationship-building abilities with a diverse team
- Experience creating and managing media strategies
- Strong analytical skills, with experience analysing data and making data-driven decisions
- Extensive experience growing subscribers for digital services throughout the African continent
- Excellent time management skills
- Strong problem-solving and decision-making skills
- Flexibility and adaptability to change
- Excellent written and verbal communication skills
- Strong collaboration skills

**What will set you apart from other applicants**
- Ability to manage simultaneous deliverables and interdependencies between projects.
- Experience working and/or managing demand-generation projects in developing countries.
- Experience working with digital marketing tools to create demand.
- Experience in dealing with Government and connections to MNOs throughout the continent.
- Passionate about the digital medium - always in the know about the latest trends, technologies and platforms.
- Exceptional use of PPM Pro and Agileplace.
- Ability to self-motivate and work with mínimal oversight.
- Deep experience in the health domain (public/digital/primary) or within Monitoring and Evaluation.
- Experience working on demand-generation activities within multiple African countries.

Interested in this exciting opportunity? We invite you to apply
- Reach Digital Health is committed to creating a fully inclusive and diverse environment that embraces difference, cultivates inclusivity and 1is committed to people feeling like they belong within all teams in the organisation. We actively encourage applicants of all races, ethnicities, religions, ages, genders, sexual orientations and abilities; however, preference

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