Executive Head: Proposition

1 month ago

Midrand, South Africa Vodafone Full time

**Role purpose**:
Drive the Ways of Working, Operating and Reporting across the 8 African OpCo of Vodacom to a “Segment First, Insight Led Product and Propsotion Development”.
Drive overall marketing organisation across OpCos to a segmented approach of analytics, insight development, product - proposition - pricing design and post launch evaluation.
Defines the overall Consumer segment marketing strategy for Vodacom Grouo towards growing market share, NPS, brand consideration, the customer base and ARPU and ARPA of all the key segments (as per OpCos) and for developing and delivering the segment P&L targets.
To virtually be the though leader for Segment & Product Heads of OpCos.

**Your responsibilities will include**:
Drive a market research led inshgint process to be the at the genesis of all proposition design.
Own the process of insight led, consumer first process of product - proposition and pirincg decisions.
Own and optimize customer journey for all significant product and proposition lunches.
Work very closely with the pricing and CVM teams to ensure the product - proposition launh pricing is well designed.
Work with finance and commercial teams to ensure rigourours and proper post-launch evaluation of all new product-propostions.
Provide input to relevant stakeholders on improving segment propositions, customer insights and design,
Track, analyze and report on new launches and exiting product portfolio aligned with a segmet view.

**Define Consumer Segment Marketing Strategy**:
Define and drive segment strategy for all products and propositons.
Define key segments/sub-segments and resources
Develop segment proposition based on consumer insights and pricing guidelines from CVM & Pricing CoE.
Lead a deep understanding of the market, competitors and opportunities.
Create a culture of insight rigour and driving for deeper customer understanding
Lead team to identify and prioritise competitive customer, channel and commercial opportunities through rich insights
Lead the definition of simple and differentiating segment branded claims and insist of the the delivery of a roadmap of Go to Market activities, propositions and customer experiences to substantiate these
Lead engagement with OpCos and with cross-functional local teams to define and drive implementation of new differentiated propositions for the key segments
Ensure strategic imperatives are translated into plans and clearly identified in budgets

**Deliver and improve Segment Performance/P&L**:
Define and drive implementation of segment-specific KPIs.
Drive improvement in commercial performance through leading a high performance culture.
Provide regular commentary on segment performance and improvement initiatives

**Provide company wide leadership on Consumer First, Insight Led Go to Market**:
Lead, define, drive and support excellence in go-to-market execution (along with EHoD Distribtuion & Retail).
Prioritise customer experience initiatives across all segments to improve NPS.
Provide input to relevant stakeholders on improving segment propositions, cross-channel journeys, fulfilment and servicing processes

**Leadership**:
Lead, motivate and develop segment teams, ensuring they have clarity of direction and support in prioritising demands.
Coach, develop and performance manage people and identify key talent.
Embody and embed the Sement way of Working across the Organsiation including OpCo ExCos.
Create a positive environment of change readiness and excellence.

**Must have technical / professional qualifications**:
Matric Essential
3 year Degree or National Diploma essential in Segment Marketing or related
Advanced degree in Marketing or MBA from a leading business school would be advantageous
A minimum of 8 - 10 years relevant experience in:
Previous work experience in telecoms/technology industries, FMCG and/or professional services
An understanding of insight led segmentation process.
Advanced marketing skills and knowledge, ideally from managing successful consumer P&Ls
Strong commercial with Telco acumen.

**Core competencies, knowledge and experience**:
Segment Marketing Leadership: Proven ability to lead teams to define segment opportunities and to create propositions and GTM strategies to exploit them
Insights, Proposition Development, Customer Experience: Ability to make critical decisions on key insights, developing branded claims and to prioritise and deliver proposition and customer experience roadmaps
Commercial Acumen: Commercial mindset with extensive experience in senior commercial roles managing segment P&Ls, including responsibility for pricing and customer/channel investment decisions
Commercial/Operational experience: Experience operating in at least 2 of marketing, sales and operations functions and/or working across markets (e.g. in Group/professional services)

Closing date for Applications**:25 July 2023.**

The base location for this role is **Vodacom, Midrand Campus.**

The Company’s approved Employment Equity

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