National Brand Manager
7 months ago
We are looking for a National Brand Manager in the automotive space who will work closely with the Brand, Marketing, and Sales team to ensure the daily effectiveness of the overall Brand department.
**Responsibilities**:
- Responsible for the management of all the Brand and Marketing staff.
- Responsible for developing and implementing the annual brand strategies, goals, budgets, executions etc.
- Responsible for formulating a Brand communication management system and associated standards.
- Management of media and influencer test drive programs and PRs.
- Responsible for the planning and execution of the major brand events and activities
- Overall Brand CI materials development and CI audit initiatives.
- Responsible for the planning and execution of all new product launches and evaluation of the launch effect.
- Responsible for market analysis, market-crisis evaluation, public relations management, and overall Brand impression within the Market.
- Work directly with Marketing and Sales Team to establish and execute various strategies to advance the Brand in SA.
- Ad hoc responsibilities and duties requested from senior management.
**Requirements**:
- Matric
- Tertiary qualification in a relevant field (i.e. News, Communication, Advertising, Marketing, etc.) is essential.
- A minimum of 5 - 7 years of management experience related to Brand and Communication in the Automotive industry.
- Participated in Corporate Brand or Product Brand positioning / Creative and Communication projects.
- Excellent Media reporting skills.
**Skills**:
- Creative and out-the-box thinker
- Attention to detail,
- Deadline driven,
- Excellent organisational skills,
- People skills,
- Excellent communication skills.
**Job Type**: Permanent
Ability to commute/relocate:
- Bryanston, Gauteng: Reliably commute or planning to relocate before starting work (required)
Application Question(s):
- What is your notice period?
**Education**:
- Bachelors (preferred)
**Experience**:
- Brand Management: 8 years (preferred)
- Automotive: 8 years (preferred)
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