Digital and Online Marketer

3 weeks ago


City of Tshwane Gauteng, South Africa HotelJobs.co.za Full time

***:
We are seeking a talented and experienced Digital and Online Marketer to join our marketing team. The Digital and Online Marketer will be responsible for developing and implementing digital marketing strategies to drive brand awareness, customer acquisition, and engagement across various online channels. This role requires a creative thinker with a passion for digital marketing, strong analytical skills, and a track record of success in driving results.

Duties & Responsibilities
- Digital Strategy Development: Develop and execute digital marketing strategies to achieve business objectives, including lead generation, customer acquisition, and revenue growth.
- Social Media Management: Manage and optimize social media profiles and content calendar, including posting schedules, community engagement, and performance analysis across platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
- SEO and SEM: Conduct keyword research, optimize website content for search engines (SEO), and manage pay-per-click (PPC) advertising campaigns to improve online visibility and drive traffic to the website.
- Digital Advertising: Plan and manage digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, etc., to reach target audiences and maximize ROI.
- Website Management: Collaborate with web developers and designers to maintain and optimize the company website, ensuring user experience (UX) and functionality meet industry standards and best practices.
- Market Research: Conduct market research and competitor analysis to identify trends, opportunities, and best practices in digital marketing and implement strategies to stay ahead of the competition.

Minimum Requirements
- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Business Manager, Mailchimp, etc.
- Strong analytical skills with the ability to interpret data, analyze trends, and make data-driven decisions to optimize performance.
- Excellent written and verbal communication skills, with a creative flair for content creation and storytelling.
- Knowledge of digital marketing best practices, emerging trends, and industry standards.
- Experience with website management platforms (e.g., WordPress, Wix) and basic HTML/CSS knowledge is a plus.
- Results-driven mindset with a focus on achieving measurable outcomes and ROI from digital marketing initiatives.
- Ability to work independently, manage multiple projects simultaneously, and thrive in a fast-paced, deadline-driven environment.
- Passion for digital marketing and staying updated with the latest technologies, trends, and innovations in the field.
- Creative portfolio showcasing past digital marketing campaigns, content creation, and results achieved.
- Certification in digital marketing (e.g., Google Ads, Facebook Blueprint, HubSpot) would be advantageous.
- Ability to work collaboratively with cross-functional teams and communicate effectively with stakeholders at all levels.


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