Social Media Officer

4 days ago

Sandton, South Africa Nefcorp Full time

Job category: Media, Advertising, PR, Publishing and Marketing

Contract: Permanent

Remuneration: Market Related

EE position: Yes

Introduction

The successful implementation of the Brand Communications Strategy of the NEF requires the services of a qualified, seasoned and competent Social Media Officer to help craft and implement a vibrant, active and dynamic Social Media Policy and Plan to optimise the visibility and reputation of the NEF.

Responsibilities
  • Develop, implement and manage social media strategies as well as enhancing online presence.
  • Manage the NEF's social media accounts and content.
  • Think creatively and independently to proactively develop, produce and design new creative concepts for adverts, digital banners, publications, brochures, intranet, website and other products across the NEF's branding spectrum.
  • Collaborate with different teams and colleagues to produce daily and compelling digital banners and related content.
  • Manage customer queries and feedback on social media platforms and liaise with different departments and teams about them to ensure positive customer experience.
  • Ensure social media guidelines are adhered to across all channels.
  • Keep abreast of emerging technologies in new media, particularly design applications.
  • Develop interactive designs and audio-visual productions as well as screensavers.
  • Demonstrate proficiency in editing written, visual and audio content for digital platforms.
  • Provide detailed weekly and monthly reports and feedback on social media activities.
  • Regularly plan, create and share engaging content on social media platforms that encourages meaningful customer connections, increases brand awareness and consistency.
  • Implement an effective social media loading, advertising and promotional campaign to maximise reach.
  • Engage with community and post regular updates on promotions, events, recognitions, articles etc.
  • Monitor SEO, client's engagements and recommend content optimisation.
  • Develop editorial calendars and schedules for monthly publication of content and campaigns.
  • Gather and analyse the appropriate social media statistics/metrics, insights and best practices to measure the success of campaigns for improvement of future campaigns and engagements.
  • Regular review of the social media functionalities, trends and latest technological developments to ensure that NEF social media capabilities remain in line with best practices.
  • Proactively identify potential reputational brand crisis originating from social media conversations and escalate to relevant internal stakeholders for interventions.
  • Monitor the NEF online brand reputation to be able to quickly solve any issues that affect the image of the organisation.
Qualification
  • Qualification in Public Relations, Marketing, Communications or Media Studies.
Experience / Skills Required
  • Minimum of 3 years' experience in a corporate Social and/or Digital media management or similar role.
  • Solid knowledge of digital marketing, copywriting and digital conversations.
  • Experience in digital reputational management practices.
  • Exceptional written and verbal communication skills.
  • Analytical and critical aptitude.
  • Good aesthetic judgement.
  • Ability to convey complex messages clearly through written and verbal means.
  • Ability to influence and educate as well as direct others and various audiences on a wide spectrum of issues, in particular transformation discourse.
  • Flexibility and willingness to work as part of a team and maintaining good working relationships with staff at all levels.
  • Solid knowledge of social media and marketing platforms including LinkedIn, X, Facebook, Instagram, YouTube and Podcasts.
  • Excellent verbal and written communications skills as well as developing innovative solutions.
  • Experience in using analytics and monitoring tools to measure engagements and for reporting.
  • Strong and mature communicator with an ability to exercise discretion in dealing with confidential or sensitive matters.
  • Excellent time management skills with ability to work effectively in a customer-driven and collaborative environment.
  • Good knowledge of visual communication and managing online communication platforms.
  • Solid understanding of social media marketing and communications techniques.
  • Strong computer skills using Microsoft Office and Adobe Suites.
  • Experience in identifying and creating campaigns and/or engagements for target audience.
Personal Attributes/Behaviours/Attitudes
  • Patient and adaptable.
  • Creative mindset and an aesthetic sensibility.
  • Analytical, attention to detail and research competence.
  • Conflict resolution and risk awareness.
  • Time and self-management.
  • Building strategic relationships.
  • Teamwork.
  • Customer care and empathy.
  • Engaging diversity and social responsibility.
  • Influencing and impactful.
  • Building the brand and strategic planner.
  • Commercial and financial acumen.
  • Above average understanding of media functioning.
  • Process and technological competence; digital acumen.
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