Marketing Executive

2 weeks ago

Alberton, South Africa AC Direct Full time

AC Direct is looking for an experienced, hardworking and dedicated leader who is willing to add value and grow in an exciting and ever growing e-commerce store. AC Direct is the largest supplier of Air Conditioning products online in South Africa and also offers a wide range of other products. We have offices and warehouses throughout the country. AC Direct is a part of a group that has been in the industry for over 40 years. Successful applicants will benefit from being in an established and professional environment while still having the opportunity to grow and develop their skills.

**Responsibilities**
- Organise and oversee advertising campaigns (digital, radio & other)
- Identify target audiences, objectives and desired outcomes of marketing campaigns
- Research and develop marketing strategy, and evaluate success strategy
- Plan marketing strategy monthly & annually
- Work with graphic designer to brief, execute & approve graphic elements in line with marketing strategy/ campaign objectives
- Execute advertising campaigns
- Monitoring performance of marketing campaigns
- Report, analyse & improve on advertising campaigns which have been executed
- Develop content for marketing campaigns (articles, scripts & other)
- Writing & proofreading website content
- Manage social media campaigns
- Google Ad Words creation, maintenance and analysis (Basic level)
- Graphic design (Adobe Photoshop & Illustrator)
- Word Press Web Development (Building & editing products)
- Brief & report to higher management regarding marketing strategy plan
- Stay up-to-date on current marketing trends
- Manage and allocate marketing budget
- Maintain relationships with suppliers & external agencies

**Skills**
- Online & digital marketing
- Must have knowledge of social media platforms, Google Ads, Analytics, Adobe Creative Suite (Photoshop & Illustrator)
- Thorough knowledge of strategic planning principles and marketing best practices
- Strong organisational and time-management abilities
- Excellent communication and people skills
- Strong attention to detail
- Adaptability and the ability to juggle multiple projects
- Strong analytical, communication, time-management and creativity skills
- Strong ability to focus on customer/market and take initiative
- Applicants must have their own transport to and from work (Alberton area)

**Qualifications**
- Must have formal marketing or related qualification
- 2+ years of relevant experience

Only applicants that meet these requirements will be considered and short listed for the first round of interviews.

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