Senior Brand Manager

5 days ago


Johannesburg, South Africa Yum Full time

**Key Responsibilities**:

- Innovating, ideation, planning, executing, and managing robust branding strategies, project lifecycles, and initiatives that translate into impactful communication based on a solid understanding of consumer insight, audience relevancy and a deep knowledge of audience culture, needs, and trends relating to
- Core Individual Meals and Streetwise
- Value,
- Snacking,
- New Format Innovation.
- Developing holistic marketing brand strategies to secure growth and to position brands appropriately within a 3-5 year calendar focus.
- Collaborating with internal and external stakeholders across organisations to implement sector plans which includes
- New product launches
- Pricing
- Local store marketing
- National in-store training
- Financial analytics
- Ensuring brand survival through remaining constantly aware of consumer behaviour changes
- Executing critical thinking while analysing and interpreting financial analytics, quantitative and qualitative research reports, and market intelligence and integrating knowledge gained into new and existing planning, products positioning, and strategic development.
- Monitoring and tracking Brand Health Performance in conjunction with consumer insights team and understanding implication of measures and needs to be changed to correct courses.
- Employing an ingrained understanding of media and media analytics into the creative execution of public relations initiatives, advertising campaigns (TV, radio, out of home, African Language Stations, Digital, and Social activations).
- Consistently remaining informed of competitor behaviour and customer behaviour trends
- Establishing clear lines of communication and confidently engaging with stakeholders at all levels.
- Delivering optimal ROI for the business through partnering with creative and media teams to ensure timely and efficient implementation of campaigns.
- Managing of innovation pipeline projects through cross-functional collaboration and monthly alignment with senior managers and executive business leaders.
- Compiling, implementing, monitoring and managing of budget spend

**Stakeholders**:

- Internal: Marketing Manager Core, Marketing Director, CMO, Executive Team, Marketing, Development, IT, Ops and Finance.
- External: Marketing Agencies, Franchisees, Local Store Marketers

**Education**:

- Tertiary degree level qualification, with major in marketing or business related discipline. Post graduate qualification preferred

**Experience**:

- Min 5+ years business experience, with minimum 2 years brand management experience
- Team leadership responsibility in a Consumer Products Company, preferably R1bn+ in size; Retail, service and/or multi-outlet industry highly regarded
- Experience in corporate and/or strategic planning, branding, advertising, sales promotion, product development, pricing, market research, excellent communication and influencing skills
- High work ethic with the ability to work under pressure and overcome adversity



  • Johannesburg, South Africa AVI Limited Full time

    **AVI Ltd. **is known for its leading household brands across many categories including hot beverages, sweet and savoury biscuits and snacks, frozen convenience foods, personal care products, cosmetics, shoes, accessories, and fashion apparel. **NATIONAL BRANDS LIMITED** operates 5 manufacturing sites, offering world-class manufacturing facilities in Isando...

  • Senior Brand Manager

    3 weeks ago


    Johannesburg, Gauteng, South Africa Time Personnel Full time

    Job Summary:Senior Brand Manager sought to spearhead brand development and execution across all touchpoints. The ideal candidate will possess excellent communication skills, with the ability to collaborate with internal teams and external agencies. Key responsibilities include managing the marketing budget, developing and implementing brand strategies, and...

  • Brand Manager

    7 months ago


    Johannesburg, South Africa SPECD (Pty) Ltd Full time

    Gauteng, JHB - Northern Suburbs - (Market related) **We are on the lookout for a BRAND MANAGER to bring their expertise to our esteemed client's team.** **JOB DESCRIPTION**: *** **Job Title**:Brand Manager **Job Type**: Permanent **Job Industry**:NGO - Heath Sector **Location**:Johannesburg, Parktown **ROLE OVERVIEW**: - Manage the brand and...


  • Johannesburg, Gauteng, South Africa Danone Full time

    Job Title: Senior Brand Management ExecutiveWe are seeking a highly skilled and experienced Senior Brand Management Executive to join our team at Danone.About the Role:The ideal candidate will have a proven track record of growing brand equity and driving business growth in the FMCG industry. They will be responsible for developing and executing strategies...

  • Senior Brand Manager

    7 months ago


    Johannesburg, South Africa Fenris Personnel CC Full time

    **Responsibilities**: Manage the total product category's performance in respect of growth in profitability, volume and market share for assigned products: - Write brand plans and implement and manage the plan - Analyse sales performance by SKU, country, channel - Do P&L evaluation per SKU per country, per channel and adjust to improve total profitability -...


  • Johannesburg South, South Africa Aim Personnel Full time

    At Aim Personnel, we are seeking an experienced Senior Brand Manager to join our team in Johannesburg.This is a fantastic opportunity for a skilled professional to develop and implement brand strategies that drive growth and enhance market presence.The ideal candidate will have proven experience as a Brand Specialist and a strong understanding of brand...

  • Senior Brand Manager

    7 months ago


    Johannesburg, South Africa Haleon Full time

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep...

  • Senior Brand Manager

    6 months ago


    Johannesburg, South Africa Haleon Full time

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep...

  • Senior Brand Manager

    4 weeks ago


    Johannesburg, South Africa Danone Full time

    Job title : Senior Brand Manager Job Location : Gauteng, Johannesburg Deadline : December 12, 2024 Quick Recommended Links Jobs by Location Job by industries To be responsible for growing the brand equity and Danone’s presence in the market. An ultimate measure of success will be to successfully launch new products profitably into the...

  • Senior Brand Manager

    1 month ago


    Johannesburg, South Africa Haleon Full time

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep...


  • Johannesburg, South Africa Heineken International B.V. Full time

    We Go Places! How about you? Immediate Superior: Mncedisi Jekwa Job Grade: 20 Location: Johannesburg Function: Commerce Sub Function: Commerce - Marketing - Brand Management Type of Contract: Permanent Reference Number: 127223 Closing Date: 27/12/2024 Purpose fo the job: The Senior Brand Manager is responsible for developing, implementing, and monitoring...


  • Johannesburg, South Africa People Source Full time

    To develop and implement a Brand strategy cross functionally and for all OpCos in the region. The position will integrate with external partners and internal stakeholders to ensure strategy alignment and collaboration. Furthermore, the role will drive a holistic approach to customer experience to ensure brand consistency across regions to ensure the same...


  • Johannesburg, Gauteng, South Africa African Ambition Full time

    Job SummaryAfrican Ambition is a dynamic company seeking a talented Senior Brand Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies that drive brand awareness and customer engagement.About the RoleThe successful candidate will have a strong background in...

  • Senior Brand Manager

    3 weeks ago


    Johannesburg South, South Africa Emporium Human Capital Full time

    Take your career to new heights as our Senior Brand Manager!As a Marketing Operations Lead at Emporium Human Capital, you will play a crucial role in developing and implementing effective marketing strategies to drive business growth.Responsibilities:Develop and implement division marketing strategiesAnalyse IQVIA/IMS Data to inform decision-makingMaintain...


  • Johannesburg, South Africa Afro Miaki Group Full time

    Assist Senior Brand Manager to execute brand campaigns and initiatives in line with brand strategy Actively assist the Senior Brand Manager on major projects Drive & own part of the brand portfolio Contribute to the achievement of financial and market share objectives Assist in delivering timely, accurate figures & analytical data Update competitor...

  • Senior Brand Manager

    7 months ago


    Johannesburg, South Africa Afro Miaki Group Full time

    Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreedgrowth agenda (volume, value, profit) Track and monitor performance of your brands against financial targets and...

  • Senior Brand Manager

    7 months ago


    Johannesburg, South Africa Danone Full time

    About the job To be responsible for a key brand for Danone South Africa. The measure of success will be the ability to manage this brand end-to-end, with mínimal support from the Marketing Manager, whilst meeting targets and ensuring innovation pipeline that is launched OTIF and is accretive to the business. **Planning and Strategy** - Fully owns and is...


  • Johannesburg, Gauteng, South Africa Isilumko Staffing (JHB) Full time

    Isilumko Staffing (JHB) is seeking an experienced Senior Brand Marketing Manager to join their team in Johannesburg.Estimated Salary: R550,000 - R750,000 per annumAbout the Role:We are looking for a skilled marketing professional with media buying experience to drive our brand strategy forward. The successful candidate will have a proven track record of...

  • Brand Manager

    7 months ago


    Johannesburg, South Africa Fenris Personnel CC Full time

    Well established company in the FMCG sector has a vacancy for a proactive and influential Brand Manager who will manage the assigned brands to ensure market share growth and product profitability. Should you have any queries, call Antoinette or Kaylin. **Responsibilities**: Plan, coordinate and implement strategies, marketing plans and budgets. Review and...


  • Johannesburg, South Africa Johnson & Johnson Full time

    Johnson & Johnson Janssen is recruiting for **Brand Manager - Haematology **to be located in **Johannesburg, South Africa.** Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 125 years. We embrace research and science - bringing innovative ideas, products and services to advance the health and...