Brand Manager Haematology

4 weeks ago

Johannesburg, South Africa Johnson & Johnson Full time

Johnson & Johnson Janssen is recruiting for **Brand Manager - Haematology **to be located in **Johannesburg, South Africa.**

Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 125 years. We embrace research and science - bringing innovative ideas, products and services to advance the health and well-being of people. Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.

Thriving on a diverse company culture, celebrating the uniqueness of **our employees** and committed to inclusion. Proud to be an equal opportunity employer. And our culture is interconnected by the shared values of **Our Credo **. It’s a culture that celebrates **diversity** and diverse perspectives. It helps employees achieve an effective mix between work and home life and supports their efforts to have a positive impact on their communities.

**Summary of the job**:
Develop, drive and monitor the implementation of the commercial strategy for the Haematology Brands: Darzalex, Imbruvica and future Bi-specifics.

**Duties & Responsibilities**:
**Business Management**
- Develop a long-term vision and mission for IMM / Gastroenterology business in UAE and create a roadmap with the relevant business stakeholders.
- Review the plan with key stakeholders, including senior management, and ensure it is implemented both internally and externally.

**Analysis**:

- Forecasting (including sales): manage customer/marketplace parameters and forecasting models and business drivers (i.e., business and strategic plan forecasts) to deliver the financial expectations of the brand; constantly strives to identify and answer key strategic questions that can impact the forecast.
- Related Research Activities (RRA).
- Ensuring safety reporting requirements (timely AE/PQC reporting) as set out in company policies and SOPs (Standard Operating Procedures) are met and appropriately managed when planning projects, developing materials, executing projects, and contracting vendors.
- Ensuring HCC and legal requirements are fully understood, appropriately managed, and complied with when planning projects, developing materials, executing projects and contracting vendors.
- Ensuring inspection readiness with respect to personal training compliance, and availability of a recent CV and individualized Job Description.

**Brand Strategy**:

- Global Branding - vison and value proposition: Uses in-depth knowledge of the brand “foot print”, look, feel, identity, essence, to contribute to the process of global branding. Able to highlight issues to senior management.
- Segmentation: understands the pros and cons of different segmentation approaches and the interplay between payer, prescriber, and patient segments in developing and executing a marketing plan.
- Brand positioning: develops, executes, and measures brand-positioning strategies. Success defined by excellence in brand equity.
- Product, Therapeutic and Disease Condition Knowledge: build brand marketing plans that differentiate products.

**Customer and marketplace focus**:

- Market Dynamics and Evolution: Dissect and understand market dynamics (including social/political) and competitive intelligence and analyze competitor trends. Independently extrapolating data to determine future trends, shaping long term strategy and see linkages across other categories, therapeutic areas, and companies.
- KOL development and Customer Insight - Current and Future: understand customer insight building on KOL insights both locally and globally, in the therapeutic area—current, future and trends to build a more effective long-term marketing strategy.
- Geographic, Cultural and Market Insights: understands geographic and cultural needs of different markets to draw meaningful inferences for planning.
- Patient Insights: Expertise in identifying unique needs of the patient and underlying drivers of motivation to influence senior management to create a strategy that best addresses the patient’s needs.
- Brand Equity: plan for changes in the relevancy of brand equity dimensions brought about by marketplace changes and new competition.
- Pricing and Reimbursements: knowledge of systems across the industry/geographies to provide practical value-added suggestions during pricing development, proposals, and negotiations.

**Marketing Execution and Franchise Management**:

- Brand Message Development: understands all phases of the sales process, evaluating brand messaging impact, fully understanding the context from a strategic viewpoint, and making changes for the portfolio consistently across segments for the whole brand, maximizing the effectiveness of marketing mix in line with spend.
- Targeting: Expertise in making trade-offs between target segments; assessing when change is/isn’t warranted while refining targeting based on analysis.
- Life Cycle Planning and M

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