Marketing & Events Executive
3 weeks ago
New on the wine scene, the Estate is located in the Paarl Winelands.
A growing wine range and luxury hospitality offering, this Estate is looking for someone to join the team and grow the presence of the
brand on both the South African and international stage, as well as manage event and wedding bookings. The
team is dynamic and small requiring multiple hats at this early stage, with great room for professional growth as the business and
team evolves. We are looking for someone who is passionate about hospitality, food, wine and people ,to
guide the brand and ensure a positive experience across channels and platforms.
ROLE DESCRIPTION & RESPONSIBILITIES
¨ Work in conjunction with all teams (operations, sales, and wine) to promote the brand, products and services;
¨ Improve brand recognition and equity in RSA and key international markets for each division ensuring the correct
¨ Grow and implement the marketing strategy and budget across channels, divisions and markets;
¨ Identify and take care of new/existing customers, travel agents/operators, media, influencers and partnership brands;
¨ Grow and implement the digital marketing plan including social media, ads; third party platforms, blogs, and mailers;
¨ Maintain and evolve the website (e-commerce, updated/correct content, working with partners to optimise);
¨ Generate and manage content and contributors (blogs, shoots, press releases, social media, presentations etc.);
¨ Create or source print and digital brand collateral and promotional items across all platforms;
¨ Grow the segmented database of customers and contacts for e-communications;
¨ Provide feedback and ideas for strategies as needed to promote growth and encourage evolution;
¨ Be present at key events to promote the brand;
¨ Manage event and venue reservations (assisting with quotations when required) in collaboration with the reservations
team and key event partners to compile events and related packages (weddings, birthdays etc.);
¨ Co-ordinate events (timelines, suppliers, on the day) for pre-packaged events
(larger events require outside co-ordinator);
¨ Follow up on provisional bookings, payments, and suppliers;
¨ Provide reporting on events and event related revenue in collaboration with reservations team;
¨ Help to optimise and refine event procedures, policies and revenue opportunites.
¨ Minimum 3 years marketing experience, qualifications and hospitality experience beneficial;
¨ Wine industry qualifications, certifications, background and/or experience beneficial;
¨ Strong administrative and reporting skills
¨ Experience managing/co-ordinating events or event venue beneficial;
¨ Great people skills, listens with intention to understand, is kind and has a strong ability to build lasting relationships;
¨ A creative, forward thinking, and intuitive individual who enjoys expanding their skills and knowledge;
¨ Must be self-motivated to work alone and have strong communication skills (verbal and written English);
**¨ Knows**: Wordpress, social platforms, and Microsoft; (WETU, Nightsbridge, Mailchimp and Adobe Creative Suite beneficial)
¨ Must be passionate about people, travel and hospitality and be pro-Paarl wine region.
Can work remotely 2/3 times a week depending on demand
- flexibility required for Events
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