Senior Brand Manager Confectionery

5 days ago


Midrand, South Africa Premier Full time

We are committed to creating a vibrant working environment where all employees are passionate and excited about their contribution. Our on-going aim is to be recognised as a leading FMCG employer and to create a working environment where people feel free to share ideas and goals.

A career opportunity has arisen in the **Marketing Department - Premier Corporate - Waterfall. **This position is responsible for the success of a leading brand or portfolio within the company by actively driving brand growth in terms of brand equity, value market share, weighted distribution, revenue, and profitability.

In this role, you will need to exhibit leadership and stakeholder management qualities with a strong business acumen, to ensure that you develop and implement an exceptional brand strategy and plan that translates into tangible results, with alignment from the key stakeholders within the organisation.

**Qualification Requirements**:
A degree in Marketing, Business, Communications, Digital Marketing or Advertising.

A post-graduate specialisation in Marketing is preferable

**Experience Requirements**:
Minimum 7 years’ post-degree experience across a minimum of three brands in different categories.

Marketing in FMCG with interaction with trade and sales (3 years) will be advantageous.

**Key Outputs**:

- Cross functional team management with internal and external suppliers as well as communication with key stakeholders to drive alignment and facilitate decision making.
- Develop and drive integrated category, shopper, brand strategies, plans and execution to ensure the organisation’s business objectives such as Net Sales and %MC are met in line with DOB & Beverages strategy
- Develop and execute a robust innovation funnel by interacting with key stakeholders such as the Project Management, Sales, Finance and Operations (Factory) Teams to ensure launch timings and objectives are met.
- Drive alignment of brand’s positioning, strategy, and activity grid to ensure that the team develops a plan that optimises weighted distribution, share of shelf and new launches.
- Ensure ongoing business sustainability, profit maximization and growth using a combination of business, market, competitor, and consumer insights (desktop research, in-trade observation, social media commentary, market research where necessary) to drive long term strategy as well as short-term tactics where risk has been identified.
- Highlight opportunities and risk to various organisational stakeholders and present business cases for new projects, action plans and implementation of tactics where necessary.
- Mentor and build team capabilities (direct report, graduate, marketing assistant) to develop their technical skills around marketing as well as help them develop key competencies such as business acumen, project management, creative thinking, problem solving, networking, influencing and presentation skills.
- Strategic marketing management and portfolio management to ensure key business objectives such as brand equity, revenue growth, market share, cost reductions and profit maximisation are met.
- To identify, source and supply products to fill gaps identified in the portfolio to optimise the mix and achieve EBIT targets.
- Understand and monitor drivers of P & L and portfolio to manage risk and opportunities. Ensure team provides tracking snapshot (actual versus target versus previous year) by month and YTD of budgets, inventory, marketing initiatives ROI, innovation performance and innovation ROI. Work closely with the media agency to optimise media budgets.
- Flexible approach to problem solving with an agile approach that can adjust to changing market and organisational conditions.
- Positive, action orientated attitude.


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