Assistant Director: Marketing and Communications

2 weeks ago

Cape Town, South Africa False Bay College Full time

**Job Advert Summary**:
**ASSISTANT DIRECTOR: MARKETING & COMMUNICATIONS**

**CENTRAL OFFICE**

(R424 104 - R496 467 plus benefits per annum)

This is a permanent DHET position.

To implement an efficient internal and external marketing, corporate communication strategy.

**Minimum Requirements**:
**REQUIREMENTS**
- National Diploma/Bachelor’s Degree in communication/ Marketing or equivalent
- 3-5 years proven working experience in communications and a marketing environment at supervisory level.
- A valid driver’s licence.
- Computer Literate (MS Office Suite)
- Advanced experience in the development of policies and implementation strategies.
- Knowledge of policies and governance environment of TVET Colleges including knowledge of the annual reporting requirements by the Higher Education Institutions
- Knowledge and understanding of the monitoring of performance management development system.
- Knowledge and understanding of the TVET Administration
- Knowledge and understanding of the Higher Education sector, especially the policies and relevant legislation.
- Strong knowledge of marketing principles, strategies, and best practices
- Excellent written and verbal communication skills
- Experience in developing innovative marketing campaigns.
- Experience in managing advertising campaigns and working with external agencies.
- Strong organisational and project management skills
- Ability to work independently and collaboratively in a fast-paced environment.

**RECOMMENDATIONS**
- 3 years working experience and proficiency in digital marketing techniques and the use of social media platforms.
- Certificate in digital marketing
- Experience in the identification and optimal use of software packages for managing digital campaigns
- Experience in the use of technology to enhance internal and external communications

**Duties and Responsibilities**:
**Manage and coordinate marketing, promotions and branding**
- Develop and manage college brand and visual identity and maintain the brand guidelines
- Ensure consistent brand messaging and positioning across all marketing and communication channels.
- Oversee the production of marketing collaterals and publications, including brochures, flyers, banners, signage and digital assets.
- Monitor and manage the college's online presence, including the official website and social media platforms.
- Formulate and ensure implementation of the college branding strategy

**Digital Marketing**:

- Develop and implement digital marketing campaigns to enhance the college's online visibility and attract prospective students.
- Manage the college's social media platforms and create engaging content to increase audience engagement and promote the college's programs.
- Monitor and analyse digital marketing metrics to measure campaign effectiveness and make data-driven decisions.
- Maintain the content design and layout of the College website.

**Manage public relations and media liaison services**
- Plan and coordinate advertising campaigns across various media channels, such as print, radio, television, and online platforms.
- Identify relevant advertising opportunities in industry-specific publications, events, and online platforms.
- Manage relationships with advertising agencies and other vendors to ensure high-quality deliverables within budget.
- Manage all media and general community liaison and communications
- Facilitate all media queries and responses as when required
- Tracking all the positive and negative stories on the college including forwarding these to the relevant managers

**Coordinate College events and provide communication administrative support**
- Plan and coordinate promotional events, exhibitions, and other public engagements to showcase the college's offerings.
- Collaborate with internal teams and external stakeholders to ensure successful event execution.
- Develop event marketing strategies to attract attendees and generate interest in the college's programs.
- Manage all college events including exhibitions participation, prize giving, official functions and special marketing events

**Internal and External Communication**
- Develop and implement effective communication strategies to engage with internal stakeholders, including staff, faculty, and students.
- Create and distribute internal newsletters, memos, and announcements to keep the college community informed.
- Manage media relations through placement of college news and adverts.
- Build and maintain relationships with external partners, such as schools, local government, and community groups.
- Gather and draft articles for the department/college ‘s electronic newsletter.
- Editing the monthly electronic newsletter
- Submit articles for compilation, verify and forward for approval.

**Management of all Human, Financial and other resources of the unit**
- Render management service to the staff
- Manage the development and performance of the staff
- Develop and Manage the marketing budget
- M

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