Marketing Automation Specialist

6 months ago

Cape Town, South Africa IQbusiness South Africa Full time

IQbusiness, your go-to, is seeking to employ a automation marketer on a **12 month** contract, to collaborate with an international team from our offices in Welgemoed, Cape Town. Please note that this is an on-site role and requires the incumbent to work from the office 5 days per week.

**Key Responsibilities and Job Mission**:
**1. Platform Management**:

- Administer and manage chatbot system (Qualify).
- Administer and manage marketing automation platforms (Pardot).
- Configure and optimise workflows, triggers, and campaigns within the automation system.
- Conduct regular testing across campaign elements to optimise platform's performance.

**2. Campaign Development**:

- Design, implement, and monitor automated marketing campaigns to nurture leads and engage customers.
- Collaborate with content creators to align automation strategy with the content strategy.

**3. Lead Management**:

- Develop and implement lead scoring models to prioritise and qualify leads.
- Collaborate with sales teams to ensure effective lead nurturing.

**5. Insights and Data Analysis**:

- Analyse metrics and provide insights and recommendations for optimising future campaigns.
- Generate reports on the performance of automated marketing campaigns.

**Requirements**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in Marketing and/or Process Optimisation.
- Prior chatbot experience.
- Prior experience in Marketing Automation advantageous (Pardot, Hubspot, Marketo, Eloqua, or Adobe)

**Key Competencies**:

- Detail-oriented with a creative mindset.
- Energy and the ability to "think outside the box".
- The ability to execute when under time pressure.
- Highly organised and driven for success.

This is an exciting opportunity for a dynamic individual to contribute to our client's marketing efforts and grow within a collaborative team environment. If you're passionate about marketing, getting things done better and faster, and ready to take on a challenging yet rewarding role, we'd love to hear from you.

**Who we are**:
Our purpose is to grow people, grow business and grow Africa.

**What’s in it for you**:
At IQbusiness, we prioritize work-life balance and offer attractive salary packages with generous employee benefits. Our offices are conveniently located in both Johannesburg and Cape Town, ensuring ease even during challenging times like load shedding. We foster a workplace culture that values flexibility and supports your personal needs. Moreover, our diverse talent pool provides ample opportunities for growth and development through meaningful interactions with your colleagues. Join us and experience the best of both worlds: a fulfilling career and a fulfilling life outside of work.

**How do we recruit?**

At IQbusiness, we take a refreshingly straightforward approach to recruitment. We firmly believe that feedback is the backbone of improvement, so we avoid dragging out the process unnecessarily.

Here's a sneak peek at the steps involved once you've sent us your CV:

- First, we'll dive into your CV, delving into your background, interests, passions, and tech prowess. If you're a shining star that aligns with our needs, congratulations You'll swiftly move on to step two.
- This stage involves meeting one of our charismatic hiring managers who will assess your skills and, just as importantly, your compatibility with our vibrant culture.
- If you emerge victorious from this encounter, a thrilling challenge awaits you—an online assessment to prove your mettle. But wait, there's more You'll also mingle with more of our extraordinary team members.
- Once these delightful encounters conclude, we get down to business with employment checks—references, credit history, criminal records, and even the rarefied world of fraud. Once you've successfully navigated these hurdles, voila
- We eagerly extend to you an offer of employment; formalities having been dealt with promptly.

So, if you're ready to embark on a whirlwind recruitment adventure, buckle up and send us that CV now
- Note: As all business roles require honesty in the handling of or access to cash, finances, financial systems, or confidential information; our recruitment process requires that the following background checks be completed: credit, criminal, ID, and qualification verification._
- IQbusiness is committed to sustainable growth and transformation, we embrace diversity and employ previously disadvantaged individuals._

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