Senior Paid Marketing Specialist
3 weeks ago
SweepSouth is Africa's largest online home services platform, offering services in home cleaning, gardening, plumbing, electricians, and more.
We are HIRING. Our Marketing team is in search of a rockstar performance marketing manager who will be responsible for running SweepSouth's paid digital marketing channels across all our African markets. This position will be available immediately.
Currently we operate in South Africa, Kenya, Egypt and Nigeria with more exciting new launches planned soon.
**Position: Senior Paid Marketing Specialist**
Who are we looking for?
We are looking for someone who has played the game for a long time, has a deep understanding of marketing funnels, web and APP tracking, attribution, paid channel algorithms, automation techniques and who can drive account relationships with our platform partners such as Google and Facebook. You will manage the full scope from strategy, execution and opimisation with access to the content team to enhance your copy and the design team to create any display or video material needed.
Key Responsibilities:
- Driving strategy and managing the P&L of the channels by tracking, reporting and analysing paid channel initiatives and campaigns - Paid Search, Display, Paid Social, Remarketing, APP Paid Campaigns, etc
- Optimising existing campaigns to meet company objectives as well as building new ads to support the company expansion
- Analysing the CPC campaign results, coming up with the strategies to achieve the KPIs and execute them
- Developing the tactics which increase the site traffic and sales based on the ads performance analysis and A/B testing
- Driving continued innovation and best practices implementation across the digital channels
- Work closely with the marketing creative team, design team and SEO team
**Requirements**:
- Min 7+ years of experience in managing SEM, Display, Remarketing locally, with international experience given preference.
- Very good understanding of performance marketing
- Experienced in managing campaigns for e-commerce and apps
- Experience managing Google Ads for Search, Display & Remarketing
- Experience managing performance based Paid Social campaigns
- Proficiency in MS Excel
- Up to date with digital advertising innovations and best practices
- Strong analytical skills
- Problem solver, creative
- Interested in technology, e-commerce
- University Degree
- Fluency in EnglishImportant Don’t take yourself too seriously and believe a winning culture is an essential ingredient to building a great company.
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