Digital Consumer Engagement Specialist: Fashion
2 days ago
**Responsibilities**:
Digital Strategy and Planning
- Drive the optimised customer engagement strategy across all digital platforms
- Work with team and digital agency to drive strategies that secure a robust and aggressive Top Funnel approach for brand impact and awareness
- Develop intelligence and access to their community online
- Develop strategies for acquisition, expansion, and retention of customers, driving loyalty, advocacy and spend
- Work with digital agency to drive maximum success strategies through conversion and sales
- Grow the CRM platform and communication strategies with firm focus on KPI’s and measured ROI
- Manage the budget for all consumer engagement spend.
Content, Calendar, and Community Management
- Liaise with internal product and brand teams for right content to the right customer at the right time
- Create and maintain content management campaign planning calendars, with allocated spend and results tracking
- Review user-generated comments and posts in a quick and timely manner
- Respond to comments, when appropriate, to build positive communities and add value to users’ experience
- Enforce Social Media guidelines defined by the brand and elevate internal understanding
- Use analytics and/or social listening tools to generate insights to create actionable reports that lead to optimisation
- Monitor all platforms for emerging crises and opportunities for agile Content.
Campaign planning and implementation
- Ensure brand right messaging to focused performers across all channels
Work with influencers, brand athletes and 3rd party Digital communities to maximise opportunities in the Digital space
- Partner with teams through the content creation process, contributing with ideas and assuring alignment to strategic direction
- Management of the digital communication channels such as newsletters, SMS, WhatsApp etc.
Reporting and Digital Intelligence
- Use analytics and/or social listening tools to generate insights to create actionable reports that lead to optimisation
- Monthly reports for both local business and global brand feedback
- Budget planning and cost analysis management.
**Requirements**:
- Tertiary education: Marketing/Advertising Diploma
- Minimum 2 years working experience in strategic Digital Marketing
- CRM & database management experience
- Technical CRM knowledge
- Strong understanding of brands
- Experience in creating and managing content across channels to drive engagement
- An analytical approach marketing success
- Eat, sleep, live, breath Digital & Customer
- In depth knowledge of Digital and Social Media monitoring tools
- Driven to set and achieve ambitious KPIs and measure ROI
- Creative thinker
- Proactive and takes own initiative
- Hungry to learn, ambitious to succeed
- Willing to cover all aspects of what’s required - a small team often works beyond their role
- Highly organised, dependable, punctual, and resourceful
- Team player/collaborator.
City: Cape Town
Country: South Africa
Level of Expertise: Junior-Mid
Remuneration: Negotiable
Reference Number: #Viv2934
**Viv Gordon**:
MD & Consultant
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