Digital Marketing Manager: Fashion Retail Boutique

2 weeks ago


Cape Town, South Africa Viv Gordon Placements Full time

We have a head-turning opportunity for a Mid - Senior Digital Marketing Manager at a bespoke ladieswear boutique brand in Cape Town.

We’re looking for a fashion forward Digital Marketing Manager with a strong fashion retail background that encompasses both Traditional and Digital Marketing experience.

This exciting role will see you driving sales both in-store and online and creating brand awareness. You should have a strong grasp of current Marketing tools and strategies and be able to lead Integrated Digital Marketing campaigns from concept to execution.

**Responsibilities**:

- Design, build and maintain our Social Media presence
- Measure and report performance of all Digital Marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimise spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimise user experience
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimise user funnels
- Provide thought leadership and perspective for adoption where appropriate
- Collaborate with agencies and key stakeholders
- Approval and curation of weekly content planning for Social Media.

**Requirements**:

- A Diploma in Digital Media or at least 3-5 years’ experience in Marketing or a related field
- Preferably a Degree in Marketing
- Google Analytics Certification
- Understanding of the e-commerce site: Shopify (including the technicalities of the back end)
- Meta and Google Analytics
- CRM Platforms
- Comprehensive knowledge of both Traditional and Digital Marketing
- Proven working experience in Digital Marketing
- Highly creative with experience in identifying target audiences and devising Digital campaigns that engage, inform, and motivate
- Experience in optimising landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools
- Experience in setting up and optimising Google AdWords campaigns
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
- Sound e-commerce knowledge
- Understanding of the back end of Shopify
- Experience with CRM platforms, like MailChimp, Shopify etc
- In-depth knowledge of social media platforms
- Strong analytical ability to access reports and retrieve insights.
- Ability to curate and produce strong copy for editorial usage.
- Understanding of influencer marketing and the influencer platforms
- Strong negotiation skills
- Concise understanding of co-ordinating ecommerce and campaign photoshoots
- Experience in event management and launch activations
- Team player,
- Goal driven
- Good sense of fashion and trend knowledge.
- Digital savvy.

City: Cape Town

Country: South Africa

Level of Expertise: Mid-Senior

Remuneration: Negotiable

Reference Number: #Kim1042

**Kim Steven**:
Consultant



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