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Senior Direct Marketing Specialist

1 month ago

Johannesburg, South Africa FirstRand Full time

Job Description

Hello Future Snr Direct Marketing Specialist II

Welcome to FNB, the home of the #changeables. We design for the shapeshifters and deliver products and services that make us incredibly proud of people that make it happen.

As part of our talented team, you will be surrounded by unique talents, diverse minds, and an adaptable environment that lives up to the promise of staying curious. Now’s the time to imagine your potential in a team where experts come together and ignite effective change.

To design, enhance and deliver multiple franchise or segment direct marketing activities and processes in order to deliver on unique and evolving business requirements underpinned by best practice to continuously enhance service delivery.

Are you someone who can:

- Develop, encourage and nurture collaborative relationships across area of specialisation.
- Translate marketing strategies and campaigns into actionable Direct Marketing campaigns and initiatives aligned to strategic objectives and with specific performance measures and control systems to track.
- Develop, encourage and nurture collaborative relationships across business areas and across the group.
- Manage team performance in achievement of business objectives.
- Participate in planned activities that are appropriate for own development.
- Compile reports that track progress and guide business to make informed decisions.
- Manages risks in own area of responsibility.
- Ensure development and continuous value add improvement to operational processes.
- Implement and deliver on approved projects within budget from inception to close.
- Execute on an integrated BTL marketing and media, direct marketing and content marketing strategy that ultimately result in profitable growth across all segments, product houses and channels.
- Build working relationships across teams and functional lines to enhance work delivery, collaboration and innovation.
- Creates solutions to meet customer demands to deliver internal and external customer service excellence through adherence to quality service standards.
- Identify and utilise opportunities for revenue growth to deliver on sales targets.
- Control expenditure and identify process improvements to contain and reduce costs.

Technical Competencies
- Data Management: Experience with data management tools, such as CRM systems, data warehouses, and data lakes.
- Analytics Tools: Proficiency in analytics tools, Excel, and data visualization software (e.g., Tableau, Power BI).
- Cloud Technologies: Familiarity with cloud-based technologies, such as AWS, Azure, or Google Cloud.

CVM Skills
- Problem-Solving: Ability to identify and solve complex customer value management problems.
- Time Management: Effective time management skills to prioritize tasks and meet deadlines.
- Adaptability: Willingness to adapt to changing customer needs, market trends, and business priorities.
- Leadership: Ability to lead and influence cross-functional teams to drive customer value initiatives
- Strategic Thinking: Ability to develop and execute strategic plans to drive customer value.
- Customer Centricity: Deep understanding of customer needs, preferences, and behaviors.
- Data Analysis: Strong analytical skills to interpret customer data and inform business decisions.
- Communication: Effective communication and presentation skills to engage stakeholders.

You will have access to:

- Opportunities to network and collaborate.
- Challenging work environment.
- Opportunities to innovate.

We can be a match if you are:

- Curious & courageous - you're driven by always wanting to know more and learn more and you're brave enough.
- Obsessed with mastery - you know what it takes to become good at what you do and are constantly pushing yourself to do it.

Post

FNB

LI-SY1

Job Details

07/03/25