Beverage Marketing Manager

1 day ago


Cape Town, South Africa Tree of New Beginnings Full time

**THE ROLE-IN-TRADE GROWTH HACKER**:
One of our dynamic forward-thinking clients wishes to appoint an exciting, dynamic, and ambitious individual to join their Food & Beverage Team.

The ideal person is self-motivated and organized, has a positive attitude, and has the drive to want to succeed in building this new and exciting food & beverage category in South Africa. The successful incumbent will form part of the food & beverage division reporting to the Head of Department.

**RESPONSIBILITIES**

***
- Market research & scoping new on-consumption customers
- Develop new ideas about sell-out activities with a creative and innovative spirit, in alignment with the marketing guidelines.
- POS Tools Management (Ensure the availability and the correct placement of the POS tools, monitoring procurement from HQ and the local productions)
- Give support in the implementation of tailor-made tools and concepts.
- Analyze sell-out results of the POS tools.
- Merchandising & marketing asset development & execution and managing supply and quality
- Marketing opportunities in on-consumption and off-consumption channels
- Analysis and Planning Activities
- Track, record and evaluate all results of implemented marketing activities: POS tools, customers and shoppers activations.
- Identify potential for improving and adding new marketing activities and proactively involve Sales and Brand Departments.
- Ensure an efficient allocation of the on-consumption marketing budget and give support to the business planning process.
- Managing promotions - instore & external
- Training of outsourced promotional teams
- Conducting ad-hoc experiential adventure marketing & sampling
- Presenting key beverage marketing collaborations, sponsorships & partnerships (passive & active sampling events)
- Presenting key marketing opportunities around trade to drive volume
- Scoping & Implementing above the line and brand opportunities

**QUALIFICATIONS, KEY ATTRIBUTES, AND EXPERIENCE REQUIRED**

***

**Qualifications and Experience required**:

- Post-Matric Qualification
- Tertiary education
- A minimum of 3 years' experience in Marketing in an FMCG environment essential
- Valid Code 8 drivers’ license
- Speak and write English fluently
- Beverage industry experience strongly preferred

**Key attributes**:

- Committed
- Team player
- Trustworthy
- Entrepreneurial spirit
- The ability to think out the box
- Agile thinking and results orientated
- Sound interpersonal skills and the ability to build strong relationships
- Ability to work independently
- Time management skills



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