Marketing and Brand Manager

4 weeks ago


Stellenbosch, South Africa Helderberg Personnel Full time

My client, an established fruit exporter based in Stellenbosch is seeking to employ a Marketing and Brand Manager who report directly to the CEO. A relevant tertiary qualification (Degree / BTech) coupled with 3 - 5 years experience in the fruit / agricultural industry preferred. A qualification with a digital focus would be an advantage.

**Duties**:

- Develop and grow demand for the company and associated brands
- Liaise with other teams to develop brand marketing plans.
- Develop Brand objectives.
- Develop strategy for each brand.
- Develop cost effective marketing channels.
- Prioritize / manage branding projects
- Develop strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands. Includes: Website / content / company profile management, media communications
- Manage bursaries and sponsorships.
- Effective communication of community involvement to stakeholders
- Develop policies / procedures and guidelines for all brands
- Design, build and maintain social media presence (custom for the different brands)
- Measure and report performance of all digital marketing campaigns, and assess against goals (return on investment and key performance areas)
- Develop, motivate and manage the marketing / brand budget
- Develop brand specification for cartons / wrappers / punnets / bags / fruit labels etc

**Requirements**:

- Tertiary qualification in Marketing or Brand Management
- Min 3 - 5 years relevant experience within the fruit or agricultural industry
- Proven track record in the development, implementation and management of brand and marketing strategies for organisations
- Have the ability to build relationships in order to establish strong brand trust between the organisation and all its relevant stakeholders
- Strong, proven ability to incorporate and leverage different technology tools and techniques in the Marketing and Brand strategies



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