Istore Marketing Executive

2 weeks ago


Sandton, South Africa Core Group Southern Africa Full time

iStore is looking for a high energy Marketing Executive to bring leadership and guidance to a team of marketing managers, specialists and creatives. The marketing executive needs to develop, recommend and implement various demand generation marketing strategies to support the iStore business and brand goals. The role is a key interface between senior business management and external stakeholders, and often has to negotiate the line between business needs and stakeholder requirement. Responsible for management of R80mil - R100mil annual marketing budget. Role reports to the Chief Commercial Officer.

**Responsibilities include**:
Marketing Strategy & Business Development:

- Provide quarterly strategic direction on Marketing Plans for iStore, specifically focusing on key Customer Acquisition initiatives
- Manage through-the-line marketing plan with internal team and external partners
- Focus on ROI-based marketing plans & strategies and ensure all activities are aligned to meet business goals
- Work with the iStore CCO on developing the above as well as other Business
- Development strategies

Marketing Planning & Messaging:

- Manage marketing planning for iStore key initiatives - included but not limited to the below elements:

- Messaging (work collaboratively with Creative Head) - ATL Media selection
- Digital media excellence & best practice
- Digital media planning
- Digital media ROI
- Overall Best practice guidance
- Supplier negotiations & contracts

Team Mentorship:

- Provide Mentorship & guidance to the various senior marketing managers & team members (6 direct reports, overall team of 20).
- Work collaboratively with Group Creative Head on key projects and drive prioritisation of creative work

**The Team**

Direct reports include:

- 2 x Marketing managers
- 1 x Digital marketing manager - 1 x Content manager
- 1 x Trade marketing manager - 1 x Event Manager

Overall team of 20

**Skills required**:

- Must have B2C marketing knowledge and experience - planning, developing, implementing, and evaluating campaigns (either in industry or in in agency). Campaigns include messaging, media (strong focus on digital), advertising, social opportunities, thought leadership and employee awareness.
- Must have strong messaging and creative approach understanding and be able to guide creative team (or external agencies) to be aligned to the brand and business objectives.
- Must have a deep understanding of the LOBs they support - including knowledge of products, revenue drivers, competition, and differentiators in the market.
- Must exhibit leadership in all forums. Communicate marketing strategies and plans consistently and appropriately to various levels of organization. Influence others to be engaged in planning and supporting marketing programs.
- Must be able to thrive in a flat structured, matrixes organisation
- Must have very high tolerance for ambiguity.
- Must have very strong leadership and negotiation skills.
- Have a Hands-on approach.
- Have ability to manage multiple projects and initiatives at the same time - Highly deadline and detailed orientated.
- Excellent written and verbal communication skills.

**Experience Required**
- Minimum 10 years working experience in marketing or advertising industry.
- Experience in leading and guiding a diverse team of people.
- Team leadership and ability to provide business understanding is more critical than deep marketing specialisation skills.
- Ability to provide and challenge thought leadership in marketing space - Digital-first marketing approach.
- Project management ability is key.
- vitie



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