Marketing Consultant

4 weeks ago

Sandton, South Africa Discovery Ltd. Full time

**Business Unit**:Marketing**Function**:Marketing Management**Date**:22-May-2023- Discovery - Marketing
Marketing Consultant - Discovery Insure
- **About Discovery**
- Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.
- **Key Purpose**

The Marketing Consultant partners with business and the Marketing Manager to formulate the marketing and brand strategy. The incumbent implements of the marketing plan with the objective of influencing targeted consumers to choose Discovery’s products and services and to achieve specific measurable business and marketing objectives.

**Areas of responsibility may include but not limited to**
- Provide and execute content in support of the marketing strategy for the Business Unit.
- Understand Business Unit objectives to ensure relevant implementation of plans.
- Provide input on campaigns and activities for relevant marketing reports.
- Coordinate tasks, resources, and internal and external stakeholders to ensure the relevant, timeous implementation of the initiatives and campaigns per the signed off marketing plan.
- Ensure relevant and impactful marketing and communication tactics and implementation across multiple channels
- Identify and engage with all relevant stakeholders across the Business Unit to ensure robust implementation of marketing initiatives.
- Brief, get approval, execute and manage timelines for any marketing material related to projects
- Take accountability and responsibility for projects
- Interact with and manage operational business areas and external partners:

- Get approval
- Meet business needs
- Manage expectations of all stakeholders
- Maintain and build solid relationships
- Understand financial principles including costs as it impacts the ability to formulate and execute relevant marketing plans/interventions/campaigns.
- Ensure quality of outputs
- Reflect on all projects and take initiative to identify opportunities for continual improvement

**Competencies**
- Proven experience developing and executing marketing plans and campaigns
- Time and project management
- Communicate very well in English both in writing and verbally
- Convert technical information to audience appropriate communication
- Critically evaluate communication elements
- Negotiation with people to get things done
- Present and sell your ideas
- Question processes, strategy and outputs
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity

**Education and Experience**

**Qualifications**:

- Minimum 3-year undergraduate degree or diploma
- Preferable: Communication or Marketing focussed
- Minimum of 3 years-experience in Marketing or Communication
- Prior marketing experience in the insurance industry is preferred

Knowledge
- Discovery’s products and business processes
- Various media channels
- Agency process and relationships
- Print and production processes (including time lines and costings)
- Critical elements of successful communication
- Knowledge of how their role and the Discovery Insure brand fits into the bigger Discovery picture and single customer experience.
- EMPLOYMENT EQUITY
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.

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