External Communications Manager
1 week ago
Join one of SA's leading retailers as their Senior External Communications Manager focusing on the external communications strategy for the group whilst driving and securing pro-active publicity.
**Responsibilities**
- Work across multiple networks to promote and increase brand awareness
- Develop the corporate image for the company whilst nurturing industry networks
- Be a skilled communicator and storyteller and formulate fresh value generate ideas
- Identify target audiences, tactics and methods for communication outreach and engagement
- Ensure captivating media angles and news coverage, profile pieces and features that generate positive coverage
- Lead the creation of impactful and engaging content
- Quality assure all content, ensuring alignment and consistency of brand narratives and designs
- Drive external positive brand reputation
- Work with marketing in managing the corporate brand and external brand reputation
- Proactively build relationships and collaborate with media outlets or organisations, community groups, influencers
- Coach and support preparation of senior leadership and key spokespeople for media interactions and public appearances
- Compile publicity reports and track and report on communication success metrics / ROI
- Manage external PR agency resources
- Oversee PR events, ensuring timely delivery of communication and PR content
**Requirements**:
- Degree or Diploma in Communications, PR, Journalism or a related field
- 5+ years experience in a senior communications management role
- Demonstrable experience developing and executing external communication strategies and plans for a large corporate organisation including designing and executing successful PR campaigns
- Knowledge and experience in a retail environment
- Deep understanding of media relations with a well-established network of media contacts
- Deep understanding of brand and corporate identity
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