External Communications Manager

1 week ago


Cape Town, South Africa Ad Talent Africa Full time

Join one of SA's leading retailers as their Senior External Communications Manager focusing on the external communications strategy for the group whilst driving and securing pro-active publicity.

**Responsibilities**
- Work across multiple networks to promote and increase brand awareness
- Develop the corporate image for the company whilst nurturing industry networks
- Be a skilled communicator and storyteller and formulate fresh value generate ideas
- Identify target audiences, tactics and methods for communication outreach and engagement
- Ensure captivating media angles and news coverage, profile pieces and features that generate positive coverage
- Lead the creation of impactful and engaging content
- Quality assure all content, ensuring alignment and consistency of brand narratives and designs
- Drive external positive brand reputation
- Work with marketing in managing the corporate brand and external brand reputation
- Proactively build relationships and collaborate with media outlets or organisations, community groups, influencers
- Coach and support preparation of senior leadership and key spokespeople for media interactions and public appearances
- Compile publicity reports and track and report on communication success metrics / ROI
- Manage external PR agency resources
- Oversee PR events, ensuring timely delivery of communication and PR content

**Requirements**:

- Degree or Diploma in Communications, PR, Journalism or a related field
- 5+ years experience in a senior communications management role
- Demonstrable experience developing and executing external communication strategies and plans for a large corporate organisation including designing and executing successful PR campaigns
- Knowledge and experience in a retail environment
- Deep understanding of media relations with a well-established network of media contacts
- Deep understanding of brand and corporate identity



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