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Segment Performance Marketing Specialist
2 weeks ago
**Requirements**:
- Be a Graduate in Business/Commerce or Marketing Related Qualification
- 5 years’ experience in direct and digital marketing ideally in a similar industry
- A Strong background in CRM: customer acquisition, re-engagement and retention strategies
- Strong understanding of the marketing mix and where direct and digital marketing fits within this
- Experience with paid digital marketing
- Experience in Growth Marketing, Test & Learn approach or A/B Testing
- Strong background and knowledge of CRM platforms and paid digital media platforms
- Experience or exposure to MarTech platforms such MoEngage, AppsFlyer, Segment and ChatGPT
**Responsibilities**:
- Devising direct and digital marketing campaigns in line with the segment or pods’ business strategy and marketing approach
- Build, map and track customer journeys within POD/segment using MarTech
- Conduct campaign CPA’s and continuous tracking vs. campaign KPI’s and curse correction
- Making sure all direct and digital marketing falls within brand guidelines
- Preparing and implementing schedules for all marketing campaigns
- Ensuring all campaigns are sent on deadline and within budget.
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