Segment Performance Marketing Specialist

2 weeks ago


Johannesburg, Gauteng, South Africa THE SKILLS MINE (PTY) LTD Full time

Requirements:

  • Be a Graduate in Business/Commerce or Marketing Related Qualification
  • 5 years' experience in direct and digital marketing ideally in a similar industry
  • A Strong background in

CRM:
customer acquisition, re-engagement and retention strategies

  • Strong understanding of the marketing mix and where direct and digital marketing fits within this
  • Experience with paid digital marketing
  • Experience in Growth Marketing, Test & Learn approach or A/B Testing
  • Strong background and knowledge of CRM platforms and paid digital media platforms
  • Experience or exposure to MarTech platforms such MoEngage, AppsFlyer, Segment and ChatGPT

Responsibilities:

  • Devising direct and digital marketing campaigns in line with the segment or pods' business strategy and marketing approach
  • Build, map and track customer journeys within POD/segment using MarTech
  • Conduct campaign CPA's and continuous tracking vs. campaign KPI's and curse correction
  • Making sure all direct and digital marketing falls within brand guidelines
  • Preparing and implementing schedules for all marketing campaigns
  • Ensuring all campaigns are sent on deadline and within budget.


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