Paid Digital Ads Conversion and Tracking Specialist
1 month ago
Job Description:We are seeking a Paid Digital Ads Conversion and Tracking Specialist to manage and optimize conversion tracking for paid advertising campaigns across various platforms. You will play a critical role in ensuring that all campaigns are correctly tracked, analyzed, and optimized to meet performance goals. This role requires expertise in analytics, tagging, and conversion rate optimization, with a deep understanding of how to translate data into actionable insights.
Key Responsibilities:
- Conversion Tracking Setup:
- Implement and manage tracking pixels, tags, and event tracking on websites and landing pages.
- Set up and maintain conversion tracking systems for Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and other platforms.
- Performance Analysis:
- Monitor campaign performance metrics and provide actionable recommendations to improve ROI.
- Use tools like Google Analytics, GA4, and other analytics platforms to analyze data and optimize funnel performance.
- Collaboration:
- Work with designers, developers, and campaign managers to ensure tracking implementation aligns with campaign objectives.
- Provide guidance to clients and internal teams on best practices for conversion tracking and data privacy compliance.
- Campaign Optimization:
- Conduct A/B tests and analyze results to improve landing page and ad performance.
- Optimize ad copy, creatives, and targeting based on tracked performance metrics.
- Troubleshooting:
- Debug and resolve tracking issues, discrepancies, or reporting inaccuracies across platforms.
- Regularly audit tracking systems to ensure accurate data collection.
- Reporting:
- Create detailed performance reports with insights on campaign effectiveness and suggestions for improvement.
- Translate complex data into clear, actionable insights for clients and team members.
Required Qualifications:
- Experience:
- 2-4 years of experience in digital marketing or a similar role focusing on conversion tracking and performance optimization.
- Technical Skills:
- Proficient in Google Ads, Facebook Ads Manager, LinkedIn Ads, TikTok Ads, and other ad platforms.
- Advanced skills in Google Analytics (GA4 experience is a plus), Tag Manager, and Data Studio.
- Familiarity with tools like Zapier, Hotjar, Optimizely, or other CRO platforms.
- Knowledge:
- Strong understanding of tracking methods, including cookies, UTMs, and first-party/third-party data collection.
- Familiarity with GDPR, CCPA, and other data privacy regulations.
- Soft Skills:
- Excellent problem-solving skills and attention to detail.
- Strong communication and presentation skills for sharing insights and recommendations.
- Ability to work independently and collaboratively in a team environment.
Preferred Qualifications:
- Experience with marketing automation platforms like HubSpot, Salesforce, or ActiveCampaign.
- Basic knowledge of HTML, CSS, and JavaScript for troubleshooting tracking issues.
- Certification in Google Ads or Analytics.
What We Offer:
- Flexible work schedule and remote work opportunities.
- Professional development opportunities
- A supportive and collaborative team environment.
How to Apply:
If you’re excited about this opportunity, we’d love to hear from you
Please send your resume, a brief cover letter, and examples of campaigns or projects showcasing your expertise in conversion tracking.
Join us in shaping the future of digital marketing for our clients 🚀
About Caliber6:
Hi, welcome to our page. We are constantly on the lookout for various candidates to work with us and our partners. Don't hesitate to apply if you feel like you are a great fit
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