Paid Digital Ads Conversion and Tracking Specialist

1 month ago


Sandton, South Africa Caliber6 Part time R3 750 - R4 750
We are a fast-paced marketing agency dedicated to helping businesses achieve outstanding results through cutting-edge digital marketing strategies. We thrive on data-driven decision-making, creativity, and delivering measurable success to our clients. If you are a detail-oriented professional passionate about maximizing ROI through conversion optimization and tracking, we want to hear from you

Job Description:We are seeking a Paid Digital Ads Conversion and Tracking Specialist to manage and optimize conversion tracking for paid advertising campaigns across various platforms. You will play a critical role in ensuring that all campaigns are correctly tracked, analyzed, and optimized to meet performance goals. This role requires expertise in analytics, tagging, and conversion rate optimization, with a deep understanding of how to translate data into actionable insights.

Key Responsibilities:
  • Conversion Tracking Setup:
    • Implement and manage tracking pixels, tags, and event tracking on websites and landing pages.
    • Set up and maintain conversion tracking systems for Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and other platforms.
  • Performance Analysis:
    • Monitor campaign performance metrics and provide actionable recommendations to improve ROI.
    • Use tools like Google Analytics, GA4, and other analytics platforms to analyze data and optimize funnel performance.
  • Collaboration:
    • Work with designers, developers, and campaign managers to ensure tracking implementation aligns with campaign objectives.
    • Provide guidance to clients and internal teams on best practices for conversion tracking and data privacy compliance.
  • Campaign Optimization:
    • Conduct A/B tests and analyze results to improve landing page and ad performance.
    • Optimize ad copy, creatives, and targeting based on tracked performance metrics.
  • Troubleshooting:
    • Debug and resolve tracking issues, discrepancies, or reporting inaccuracies across platforms.
    • Regularly audit tracking systems to ensure accurate data collection.
  • Reporting:
    • Create detailed performance reports with insights on campaign effectiveness and suggestions for improvement.
    • Translate complex data into clear, actionable insights for clients and team members.

Required Qualifications:
  • Experience:
    • 2-4 years of experience in digital marketing or a similar role focusing on conversion tracking and performance optimization.
  • Technical Skills:
    • Proficient in Google Ads, Facebook Ads Manager, LinkedIn Ads, TikTok Ads, and other ad platforms.
    • Advanced skills in Google Analytics (GA4 experience is a plus), Tag Manager, and Data Studio.
    • Familiarity with tools like Zapier, Hotjar, Optimizely, or other CRO platforms.
  • Knowledge:
    • Strong understanding of tracking methods, including cookies, UTMs, and first-party/third-party data collection.
    • Familiarity with GDPR, CCPA, and other data privacy regulations.
  • Soft Skills:
    • Excellent problem-solving skills and attention to detail.
    • Strong communication and presentation skills for sharing insights and recommendations.
    • Ability to work independently and collaboratively in a team environment.

Preferred Qualifications:
  • Experience with marketing automation platforms like HubSpot, Salesforce, or ActiveCampaign.
  • Basic knowledge of HTML, CSS, and JavaScript for troubleshooting tracking issues.
  • Certification in Google Ads or Analytics.

What We Offer:
  • Flexible work schedule and remote work opportunities.
  • Professional development opportunities
  • A supportive and collaborative team environment.

How to Apply:
If you’re excited about this opportunity, we’d love to hear from you
Please send your resume, a brief cover letter, and examples of campaigns or projects showcasing your expertise in conversion tracking.

Join us in shaping the future of digital marketing for our clients 🚀

About Caliber6:

Hi, welcome to our page. We are constantly on the lookout for various candidates to work with us and our partners. Don't hesitate to apply if you feel like you are a great fit



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