PPC Specialist

3 days ago

Sandton, South Africa AV Group South Africa Full time

**PPC Specialist**

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Our UK/US based client specializing in AI driven platforms is looking for a PPC specialist with a minimum of 2 years experience to join their team.

Please note that working hours will be from 11:00 to 19:00
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Overarching responsibilities:

- Launching and optimizing PPC campaigns in key regions/locations - based on direction of Demand Generation managers and their quarterly targets
- Monitoring budgets and overseeing search platform accounts
- Tracking KPIs and producing useful reports for management
- Create and own PPC content

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**Responsibilities**:

- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends

Requirements and skills
- Proven experience as a PPC Manager or Digital Marketing Manager
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of relevant analytics tools
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills

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**Salary**: R18,000.00 - R21,000.00 per month

Ability to commute/relocate:

- Sandton, Gauteng: Reliably commute or planning to relocate before starting work (required)

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