Pay-per-click Specialist

7 months ago

Sandton, South Africa Raizcorp Full time

**Job Purpose**

The PPC specialist is responsible for digital marketing for Raizcorp and its associated brands. He or she drafts, creates and manages digital campaigns for the various brands within the business. This includes planning, strategising, budgeting, monitoring and actively adjusting digital campaigns and the overall optimisation of the user experience for all stakeholders within Raizcorp.

**Key Responsibilities**

The PPC specialist key responsibilities include:

- Creating, developing & implementing effective paid search strategies
- Executing & optimising many PPC campaigns simultaneously
- Set up and overseeing campaigns across a number of search platforms (e.g. Google AdWords, Bing, Facebook, LinkedIn, YouTube)
- Targeting selected audiences through researching keywords
- Managing campaign budgets & adjusting bids to optimise the ROI
- Tracking daily, weekly & monthly KPI’s to identifying opportunities for improvement
- Reporting KPI’s to management on a regular basis through various dashboards
- Producing engaging, clear & concise copy for campaigns
- Ensuring that campaigns are aligned across multiple channels
- Building and strengthening key relationships across PPC ad platforms and various vendors
- Reducing the risk of click fraud
- Staying current with PPC & SEM trend and techniques
- Create an editorial calendar and syndication schedule.
- Edit, publish and share daily content on all social media.
- Build and manage paid search campaigns.
- Optimise company profiles within each platform to increase visibility of Raizcorp and its associated brands social content.
- Define key performance indicators and implement measurement, analytics and reporting methods.
- Create social content and campaigns tied to integrated seasonal campaigns.
- Review metrics from analytic dashboards and report on trends, traffic, conversations, and overall performance.
- Running and daily monitoring of all Raizcorp owned and allied companies’ social media and all Pay Per Click (PPC) adverts online to ensure they are running optimally to achieve business needs.
- Collaborate with Marketing Manager, Communications Officer and Graphic Designer to develop, edit and optimise media on a weekly basis.
- Monthly campaign report
- Monitor all social media platforms on a daily basis and remove offensive comments as per Raizcorp social media policy.
- Create all social media reports and meet all social media goals for the year.
- Quick response time to change up PPC ads if they aren’t generating the required leads for the business.
- Ensuring that content plans don’t include content pertaining to our competitors and their efforts in the market.
- Take direction from department leadership, including documenting detailed requirements, and asking questions to clarify assignments.
- Attending all marketing meetings on time.
- Generating all required departmental reports, including:

- SMS short code reports.
- Social media analytics.
- Social media budgets.
- Community management on all Social media platforms across all divisions.
- Required to be available for expos and show stands on weekends, public holidays and after hours as may be required from time-to-time.

**Skills, Competencies & Minimum Criteria**
- 5 years proven work experience as a PPC Specialist
- Expertise in multiple advertising platforms.
- In-depth knowledge of SEO, keyword research and Google Analytics, Facebook Ad manager, LinkedIn Ad manager.
- Passion for Search and internet marketing.
- Outstanding ability to think creatively, and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- Ability to clearly and effectively articulate thoughts and points.
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, project management and time management skills.

**Required Experience**:

- Develop, execute, and optimise cutting-edge digital campaigns from conception to launch
- Work cross-departmentally to align campaign strategies and goals across the organisation
- Provide ongoing actionable insights into campaign performance to relevant stakeholders
- Define, measure, and evaluate relevant paid media KPIs
- Media buying for various ad platforms and oversee the day-to-day execution of paid media
- Oversee and manage overall paid media budget
- Conduct in-depth keyword and website research, ad grouping and audience targeting
- Maintain knowledge of industry best practices and new technologies
- Report on a range of metrics
- WordPress knowledge will be an advantage

**Software Experience**:

- Hootsuite / Zoho
- Google Analytics
- Google Ads (Search, Display, Responsive)
- Google Data Studio
- Tag Manager
- Facebook and Instagram Ads Manager
- Twitter Ads Manager
- LinkedIn Campaign manager
- YouTube campaign manager

**Behavioural Competencies**
- Strong planning, deadline and task focus
- Strategic thinker with problem-solving skill

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