Social Insights Analyst
2 days ago
Location: Cape Town, South Africa
Date Posted: Mar 14, 2025
Category: Professional Services & Support
Join the Meltwater Customer Insights team, where you will take on the role of Social Insights Analyst. The Social Insights Analyst is responsible for tracking, compiling and reporting customer research metrics that may be derived from multiple data points to support business decisions.
This role requires the analyst to compile reports using measurement tools, social media platforms, online news and other data channels, organizing the data in formats suitable for analysis and drawing both quantitative and qualitative conclusions - delivering insights across various customer segments, genres and media platforms. The analyst also supports the development of reports & reporting methodologies based on customer requirements and their own expert knowledge. The work involves data collection, analysis, insight generation, reporting to various departments and presenting findings back to the client as required. The Analyst will work within a larger professional services team to support one of our biggest Enterprise client deliverables, all while thriving in a fast-growing and versatile organization that offers you empowerment and autonomy.
What you'll do:
- Analyze complex data issues, think critically, and propose effective solutions.
- Handle ad hoc requests with flexibility and responsiveness.
- Demonstrate strong problem-solving skills and an analytical mindset, questioning data for accuracy and insights.
- Show a willingness to learn and actively contribute to projects.
- Understand and manage complex deliverables, maintaining excellent communication and attention to detail.
- Ensure accuracy and completeness in media analysis and data quality checks.
- Work collaboratively within a team, thriving in a structured environment with recurring weekly tasks while also handling daily ad hoc requests.
- Utilize experience with manually tagged or curated datasets, implementing data quality control standards to maintain content relevancy and data accuracy.
- Manage interactions with internal and external stakeholders, aligning deliverables with client requirements and SLAs.
- Collaborate with different teams, staying current on industry changes to produce best-in-class media insights and client deliverables.
- Develop proficiency in Meltwater products to enhance the quality and relevance of reports.
- Champion team culture and vision, leading by example.
- Maintain open communication with the team to ensure smooth execution, delivery, and archiving of all deliverables.
- Provide clear briefings, handovers, and mentoring to support team members at all levels.
What You'll Bring:
- Bachelor's degree in any field
- 2+ years' experience in an Analyst role, having relevant industry experience.
- Relevant industry experience is defined as media insights / reporting & analytics / traditional or social media / media agencies & public relations / digital marketing / marketing & communications. Experience working with PR agencies is advantageous.
- Experience working with Enterprise customers
- Experience working in an agency is advantageous
- Project management experience is advantageous
- Knowledge of SaaS-based media tech and platforms, and media measurement KPIs
- Proficient in Excel functions, formulas, and data manipulation techniques
- Experience in setting up and using Power Query for efficient data transformation and analysis
- Familiarity with PowerBI, with the ability to create insightful dashboards and reports is an advantage, but not required
- Familiarity with processes related to Excel and data quality checking
- Exposure to working with Booleans and search queries is considered a bonus
- Excellent numerical skills, capable of identifying and resolving data discrepancies
- Values efficiency and innovation, seeking ways to streamline processes and introduce improvements
- Team player mentality with excellent organizational and prioritization skills
- Strong communication skills, both written and verbal
- High attention to detail
- Business acumen and strong executive presence
- Customer Experience (CX) knowledge.
- An understanding of PR and Marketing roles, responsibilities and KPIs
- Fluent in English and either German or French, with business-level proficiency in reading, writing, and speaking. Strong spelling and grammar skills required.
What We Offer:
- Enjoy flexible paid time off options for enhanced work-life balance
- Meltwater demonstrates a commitment to your well-being by contributing towards Discovery Health, ensuring robust healthcare coverage
- Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
- Energetic work environment with a hybrid work style, providing the balance you need
- Benefit from our family leave program, which grows with your tenure at Meltwater.
- Thrive within our inclusive community and seize ongoing professional development opportunities to elevate your career.
Where You'll Work: V & A Waterfront, 3 Dock Rd., 8001 Cape Town
Equal Employment Opportunity Statement
Meltwater is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: At Meltwater, we are dedicated to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered. We are committed to the principle of equal employment opportunity and strive to provide a work environment that is free from discrimination and harassment.
All employment decisions at Meltwater are made based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, veteran status, or any other status protected by the applicable laws and regulations.
Meltwater does not tolerate discrimination or harassment of any kind, and we actively promote a culture of respect, fairness, and inclusivity. We encourage applicants of all backgrounds, experiences, and abilities to apply and join us in our mission to drive innovation and make a positive impact in the world.
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