Snacks Insights Analyst

2 weeks ago

Cape Town, Western Cape, South Africa PepsiCo Full time
Job title : Snacks Insights Analyst - Cape Town HQJob Location : Western Cape, Cape TownDeadline : March 17, 2025Quick Recommended Links
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Responsibilities

What we're looking for:

  • Consumer Research: Lead ad-hoc consumer insights research projects providing input into the design, management of research agencies and key stakeholders autonomously, input into presentations and extract insight to leverage within the business, ensuring that recommendations from the research are implemented.
  • Brand performance evaluation/Post evaluation of marketing activities: Monitors brand equity and activities such as occasion tracking on a quarterly basis. Presenting back to the brand and commercial teams with recommendations to ensure we maintain and build our brands.
  • Consumer Analysis: Preparation and delivery of integrated reports drawing all pieces of information from multiple sources together and connecting dots to form coherent and insightful reports.
  • Foundational Framing:  Supporting the roll-out of key strategic initiatives such as Demand Tracker, Needscope, and tech driven initiatives etc. to fully entrench them within the business. Leading projects for opportunities identified for the category.  In addition, support relevant projects to understand consumer groups in SA.

Qualifications

What will qualify you for the role:

Technical Skills

  • Relevant tertiary qualification with a strong emphasis on commercial subjects.
  • Minimum 5 years' experience in both qualitative and quantitative research either at agency or FMCG, building a solid knowledge of research methodologies and techniques (qual &quant); basic statistics.
  • Proven Commercial Acumen
  • Proven Strategic ability with strong analytical/ creative/ innovative skills
  • Good Knowledge of research methodologies and techniques (qual&quant); basic statistics
  • Experience in developing and maintaining relationships with external agencies and internal stakeholders
  • Excellent communication, presentation leveraging storytelling and project management skills
  • Fluent in English
  • Bonus is Food and Beverages category experience

Personal skills

  • Passionate, self-motivated, highly curious and strong willing to learn and develop.
  • Mature, self-confident and self-managed personality
  • Strong can do attitude
  • Able to synthesize multiple sources of info to give recommendation
  • High level of integrity and ability to push back when challenged by the business
  • Committed team player with a passion for growth
  • Confidence to build strong relationships with peers and management
  • Ability to cope under pressure and be agile in ways of working and thinking
  • An eye for detail and highly numerate with strong analytical thinking, proven ability to spot trends, synthesize and integrate learning from multiple sources and see the connections in data, trends, events etc to generate insights.
  • Lead research projects from brief to debrief but also ensure it is entrenched into the business through effective business partnering
  • Represent insights in cross-functional team on Product, Market and Process Innovation.
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