Growth Marketing Specialist – B2B SaaS

1 week ago

Cape Town, Western Cape, South Africa Pro-Match Recruitment Full time

Join an innovative team at the forefront of AI-driven automation, helping businesses scale their sales operations efficiently. This role is focused on growing monthly recurring revenue by driving lead generation, optimizing outreach strategies, and ensuring client retention.

Key Responsibilities
  1. Scale the adoption of AI-driven sales solutions by setting appointments and closing deals.
  2. Collaborate with onboarding teams to ensure smooth customer setup and long-term retention.
  3. Work closely with product teams, gathering customer insights to refine features and improve market fit.
  4. Develop and optimize growth channels, primarily using cold email and LinkedIn outreach.
  5. Manage outbound automation, track deals, and oversee the sales pipeline.
  6. Continuously test and refine strategies for rapid revenue growth.
  7. Provide weekly reports on key metrics, performance insights, and next steps.
What We're Looking For
  1. Proven experience in B2B SaaS growth and lead generation.
  2. Proficiency in outbound prospecting and CRM management.
  3. Strong communication skills with the ability to drive conversions quickly.
  4. Self-starter mindset, focused on high-impact revenue-generating activities.
Key Performance Indicators (KPIs)
  1. Outbound Prospecting: Contact acquisition, email deliverability, response rates, and meetings booked.
  2. Revenue Impact: Monthly recurring revenue generated, deals closed, and lead handovers.
  3. Content & Conversion: Website and landing page conversion rates, effectiveness of sales collateral.
  4. Optimization: A/B testing success, response time improvements, and email sequence performance.
Skills & Tools
  1. Outbound Sales & CRM – Experience with automation and sequencing tools.
  2. Growth Marketing – Expertise in lead generation, funnel optimization, and campaign execution.
  3. Copywriting & Psychology – Ability to craft persuasive, customer-centric messaging.
  4. Analytics & Optimization – Familiarity with performance tracking and conversion improvement tools.
  5. Collaboration – Work closely with sales, product, and leadership teams.
Team & Reporting

Reports directly to leadership. Collaborates with sales, marketing, and product teams across multiple regions.

Benefits
  1. Competitive salary with performance-based incentives.
  2. Flexible work setup – remote or office-based.
  3. Training in AI-driven marketing tools and strategies.
  4. 30 days of paid leave, including public holidays.
Application Process
  1. Submit an application form.
  2. Shortlisted candidates will be invited to send a brief introductory video.
  3. A skills test may be required.
  4. First-round interview (with a potential second-round follow-up).
  5. Offer extended to the selected candidate.
  6. Onboarding and probationary period begin.
Core Values
  1. Innovation – Prioritizing ease of use and continuous improvement.
  2. Enterprise – Creating meaningful value for businesses and clients.
  3. Responsibility – Taking ownership, fostering teamwork, and considering the social and environmental impact of decisions.
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