Head of Content- Director of Content Impact and Growth

4 days ago


Cape Town, South Africa Talent Sam Full time

The Head of Content is responsible for setting the overall content strategy, defining quality standards, and interpreting performance data to drive continuous improvement. This is a strategic, customer-facing role that ensures content aligns with business goals and delivers measurable impact. The position requires strong analytical skills, leadership, and expertise in B2B content marketing. Key Responsibilities Content Strategy & Roadmapping Develop and maintain comprehensive content strategies tailored to customer needs. Define and oversee content roadmaps , ensuring alignment with client goals and overall marketing strategy. Set standards and specifications for content, ensuring consistency and high quality across all assets. Provide strategic direction to copywriters, editors, designers, and other creatives. Lead content ideation and innovation , ensuring strategies evolve with market trends. Performance Analysis & Optimization Set content goals and KPIs , aligning with customer acquisition, engagement, and retention objectives. Analyze content performance metrics (traffic, engagement, conversion, etc.) to determine effectiveness. Interpret data from Google Analytics, CRM reports, and other tools to assess impact. Provide insights and recommendations for content optimization based on analytics. Report performance results to key stakeholders and coach the team on data-driven content improvements. Customer & Cross-Team Collaboration Work directly with customers to define their content strategies and align with their business goals. Collaborate with Growth,



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