Head of Content- Director of Content Impact and Growth
4 weeks ago
The Head of Content is responsible for setting the overall content strategy, defining quality standards, and interpreting performance data to drive continuous improvement. This is a strategic, customer-facing role that ensures content aligns with business goals and delivers measurable impact. The position requires strong analytical skills, leadership, and expertise in B2B content marketing. Key Responsibilities Content Strategy & Roadmapping Develop and maintain comprehensive content strategies tailored to customer needs. Define and oversee content roadmaps , ensuring alignment with client goals and overall marketing strategy. Set standards and specifications for content, ensuring consistency and high quality across all assets. Provide strategic direction to copywriters, editors, designers, and other creatives. Lead content ideation and innovation , ensuring strategies evolve with market trends. Performance Analysis & Optimization Set content goals and KPIs , aligning with customer acquisition, engagement, and retention objectives. Analyze content performance metrics (traffic, engagement, conversion, etc.) to determine effectiveness. Interpret data from Google Analytics, CRM reports, and other tools to assess impact. Provide insights and recommendations for content optimization based on analytics. Report performance results to key stakeholders and coach the team on data-driven content improvements. Customer & Cross-Team Collaboration Work directly with customers to define their content strategies and align with their business goals. Collaborate with Growth, Account Management, and Production teams to ensure smooth execution. Act as the primary strategist guiding the creative team on content direction. Train and mentor internal teams on content best practices and strategic execution. Leadership & Process Improvement Drive continuous improvement in content quality, effectiveness, and alignment with lifecycle stages. Identify opportunities for workflow efficiencies , ensuring content is created and published smoothly. Stay updated on industry trends and best practices to evolve content strategies. Advocate for data-driven decision-making , ensuring insights fuel strategy adjustments. Key Tasks & Deliverables Content Strategy & Direction Develop detailed content roadmaps per customer. Lead strategy sessions with customers and internal teams. Define content themes, messaging pillars, and distribution plans. Set up content workflows for execution. Data Analysis & Performance Reporting Track, analyze, and report on content effectiveness metrics. Identify and recommend strategy adjustments based on performance data. Develop scorecards and dashboards for content impact measurement. Training & Leadership Coach teams on content best practices, goal-setting, and measurement. Guide Account Management on communicating content impact to customers. Stay ahead of industry changes and update strategies accordingly. 7+ years in content strategy, marketing, or editorial leadership. Strong experience in B2B content marketing, SEO, and performance analytics. Deep knowledge of Google Analytics, HubSpot, CRM reporting, and content performance metrics. Excellent communication and leadership skills , with the ability to guide teams and customers. Experience setting content roadmaps, workflows, and quality standards. Analytical mindset with a data-driven approach to content strategy. #J-18808-Ljbffr
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Cape Town, South Africa Talent Sam Full timeThe Head of Content is responsible for setting the overall content strategy, defining quality standards, and interpreting performance data to drive continuous improvement. This is a strategic, customer-facing role that ensures content aligns with business goals and delivers measurable impact. The position requires strong analytical skills, leadership, and...
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Head of Content Strategy
1 week ago
Cape Town, South Africa Talent Sam Full timeAn innovative company is seeking a Head of Content to lead the development of strategic content initiatives. This pivotal role involves setting quality standards, analyzing performance metrics, and ensuring content aligns with business objectives. You will collaborate with various teams and customers to create impactful content strategies that drive...
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Cape Town, South Africa Content Lab Full time**About Content Lab**: Content Lab is a vibrant company led by a visionary founder. Through our tenacity and commitment to the growth of the localization industry in our territory, we have become the leaders in our field. The scale and full-service nature of our offering makes our facility the first of its kind in Africa. Our vision is to be a world-class,...
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Head of Content
2 weeks ago
Cape Town, South Africa Competitive Capabilities International Full time**Cape Town, Western Cape**: Does helping leading organisations achieve world-class performance sound exciting? Do you enjoy thinking on your feet? Are you committed and strive to produce high quality results? Are you a team player who enjoy working in a collaborative environment with smart and innovative team members sharing knowledge among the team? Are...
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Senior Head of Content
6 days ago
Cape Town, South Africa Chelsea Group Full timeDescription of the role This senior role calls for someone who is passionate about the power of communication, an exceptional editor and writer, and a talented strategic thinker with experience developing brand messaging that helps to transform business trajectories. You will lead the creative team of tw designers and one communications specialist, and our...
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Freelance Afrikaans Translator
6 days ago
Cape Town, South Africa Content Lab Full time**About Content Lab**: Content Lab is a vibrant company led by a visionary founder. Through our tenacity and commitment to the growth of the localization industry in our territory, we have become the leaders in our field. The scale and full-service nature of our offering makes our facility the first of its kind in Africa. Our vision is to be a world-class,...
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Senior Content Writer
1 week ago
Cape Town, Western Cape, South Africa Optimal Growth Technologies Full timeRole title: Senior Content Writer (UX and Marketing Contract duration: 6 MonthsReports to: Portfolio Manager Product Design Location: Cape Town or MidrandKey accountabilities Content Strategy and Brand AlignmentDevelop and execute a comprehensive content strategy, incorporating UX writing principles to enhance user journeys and support business...
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Senior Content Writer
2 weeks ago
Cape Town, South Africa Optimal Growth Technologies Full timeRole title: Senior Content Writer (UX and Marketing) Contract duration: 6 Months Reports to: Portfolio Manager Product Design Location: Cape Town or Midrand Key accountabilities Content Strategy and Brand Alignment Develop and execute a comprehensive content strategy, incorporating UX writing principles to enhance user journeys and support business...
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Cape Town, South Africa Talent Sam Full timeThe Head of Implementation is responsible for overseeing content publication, marketing automation, and web development to ensure seamless execution across all platforms. This role is critical in integrating CRMs with websites, business intelligence platforms, and other martech tools, ensuring that strategies are effectively implemented and optimized for...
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Content Lead
1 day ago
Cape Town, South Africa Specd Full time**JOB DESCRIPTION** **JOB TITLE: Content Lead** **Experience**:At least 10 years **Location**:Woodstock, Cape Town (hybrid work) **Employment type**:Permanent (full-time) **THE ROLE**: This role requires a hands-on person to work with an experienced team. As such, you will drive the overarching vision and execution of the content marketing strategy,...
