Head of Implementation: Content Publication + Automation

4 days ago


Cape Town, South Africa Talent Sam Full time

The Head of Implementation is responsible for overseeing content publication, marketing automation, and web development to ensure seamless execution across all platforms. This role is critical in integrating CRMs with websites, business intelligence platforms, and other martech tools, ensuring that strategies are effectively implemented and optimized for performance. This is a leadership role requiring technical expertise, problem-solving skills, and data-driven decision-making to improve efficiency and ensure marketing performance is continuously optimized. Key Responsibilities: Content Publication & Execution Ensure on-time publishing of all content deliverables across websites, social media, email, and other distribution channels. Oversee and optimize content management workflows, ensuring accuracy and consistency in formatting, tagging, and SEO optimization. Maintain and improve internal publication processes to enhance efficiency and reduce errors. Marketing Automation & CRM Integration Oversee CRM integrations with websites, landing pages, and automation workflows. Build and optimize email marketing and nurture sequences, ensuring lifecycle-driven engagement. Implement data tracking and segmentation strategies for better audience targeting and personalization. Develop and maintain custom dashboards and reports to track marketing performance and automation effectiveness. Web Development & Martech Integrations Manage website updates, integrations, and performance optimizations to align with Client’s marketing strategies. Lead the technical implementation of marketing automation tools, ensuring seamless connectivity between platforms. Oversee API integrations between CRM, CMS, business intelligence tools, and other third-party applications. Troubleshoot and resolve technical issues related to website functionality, tracking, and integrations. Performance Analytics & Reporting Implement comprehensive tracking and analytics across CRM, website, and content channels. Maintain real-time dashboards for automation performance, content engagement, and revenue impact. Provide monthly and quarterly reports with actionable insights for internal teams and customers. Identify trends and recommend optimizations to improve efficiency, engagement, and ROI. Cross-Team Collaboration & Leadership Work closely with the Growth,



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