Product Manager/Product Marketing Manager

4 weeks ago

Centurion, South Africa DAV Professional Placement Group Full time

Product Marketing Manager – Automotive Sector Location: Centurion Are you passionate about automotive innovation and strategic product marketing? We are seeking a dynamic and results‑driven Product Marketing Manager to lead the SUV and LCV product portfolio for a global automotive brand. This role offers the opportunity to shape product strategy, drive new model launches, and influence market positioning in a fast‑paced and competitive industry. Remuneration : R1mil Duration – 6 months contract with the possibility of going permanent Key Responsibilities Product Strategy & Planning Develop and execute product strategies aligned with business objectives. Conduct market analysis, volume projections, and competitive benchmarking. Define product specifications and pricing strategies to maximize market share. Product Management Manage the lifecycle of SUV, LCV, and commercial vehicle products. Collaborate with global teams on product development and variant management. Monitor technical and warranty issues for product improvement. Research & Insights Lead customer, dealer, and competitor research initiatives. Organize focus groups and product clinics to gather actionable insights. Marketing & Launch Management Develop marketing strategies and launch plans for new products. Define product positioning and unique selling propositions (USPs). Coordinate with internal stakeholders to ensure successful product introductions. Project Management Oversee new model launch timelines and risk mitigation. Track project progress and communicate effectively with stakeholders. Communication & Training Deliver compelling product presentations. Support sales and marketing teams with product training and market analysis. Qualifications & Experience Bachelor's degree in Marketing, Engineering, or related field (Honours preferred). 7–10 years post‑qualification experience, including 3–5 years in product planning. Automotive OEM experience is essential. Strong understanding of product development, research methodologies, and analytics. Proficiency in Microsoft Excel, PowerPoint, and project management tools. #J-18808-Ljbffr

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