Product Manager

RESPONSIBILITIES
PRODUCT STRATEGY
Determine the volume targets in line with Business objectives
Map the market and segment volume projections in line Industry and Economic projections
Develop detail a Product Strategy for each Product to achieve business objectives
Conduct detailed market study, analysis and volume projections
Addressable segment and variant analysis to achieve volume and share objectives
Price-Volume Mapping analysis for volume and share targeting
Competitor Price Spider comparison and analysis to determine price targeting
Variant-wise spec mapping & analysis vs Competition for right speccing & USPs
PRODUCT MANAGEMENT
Manage a portfolio of Products, viz. SUV, LCV and Commercial vehicles.
Periodic review and monitoring with corrective alignments to achieve business objectives
Life Cycle Action management for each Product
Create and manage a Project Charter with local and Global Team
Effectively map all Product vs Competitors using Product Spec Price-Value Analysis
Monthly Product Price positioning to achieve market share and volume
Product Variant Spec management and Control; with local and Global Team
Map the key Technical and Warranty issues for suitable Product Corrections
Create & control Product Specification sheets
Vehicle variant buy-off of all new changes prior to Dispatch or Retail
Support with planning and administration of Vehicle Evaluation and Durability testing
RESEARCH MANAGEMENT
Develop effective research briefs to accurately achieve the desired outcomes.
Effective Insighting with Product, Market, Customer, Dealer and Competitor Research
Plan New Product Clinic to understand Customer Product Acceptance, and Price setting.
Coordinate effective Focus Groups with Dealers, and Customers
Rental and Fleet Customers visits to understand their needs for Product correction
Conduct Dealer visits to understand Customer needs and Spec correction
MARKETING MANAGEMENT
Develop the Marketing Strategy for each new Product Introduction
Product Equation Analysis vs Competition to determine Product Right to Wins (RTW)
Leverage the optimal Product USPs and RTWs in launch strategy
Competitor Product Position Mapping, USPs, messaging Communication summary analysis
Develop with Marketing the Customer Insights and map the Target Customer Profile
Develop the Product Positioning with Functional, Technical and Emotional needs
Coordinate the Marketing & Launch Plan with all Internal stakeholders
Consolidate the Launch Marketing Plan for New introduction for Business approval
PRODUCT DEVELOPMENT
Plan suitable Local Variants based on the Local Market demand and Customer need gap.
Share scope for suitable local parts development with Product, Supplier and After sales.
Support the Accessory Development with correct scope to meet Customer need
Evaluate proposed new part & vehicle concepts and proposals
Ensure local parts are approved by Product, Engineering, Technical and Homologation
Support technical information flow for Homologation approval
PROJECT MANAGEMENT
Launch planning coordination and project management for seamless introduction
Manage New model Project timeline with Global Team for timeous introduction
Administration, tracking and recording of minutes and action items
Create Product Briefs for Internal Stakeholders
Effective project tracking, monitoring and risk management
Risk mitigation and coordination to ensure smooth launch
PRESENTATION & COMMUNICATION
Prepare and Deliver effective Product presentations for Internal & External Stakeholders
Support with New Product Sales Training Content for Dealer manpower capability building
Support Marketing with Go to Market Planning, Product Spec Understanding
Support Sales Team with Market analysis and Product Spec understanding
Prepare and present the Product Launch presentation
Effectively communicate project status to all stakeholders, and to Business
Effectively Communicate Product Briefs & Communications to all required Stakeholders

**REQUIREMENTS**:
QUALIFICATIONS
BA / BCom Honours in Marketing or equivalent, from an accredited Institution
BTech/BEng/BSc Engineering preferable
Post graduate qualification advantageous
EXPERIENCE
5 years’ Automotive OEM experience
7-10 years’ post qualification experience;
3-5 years a Product Planning environment
2-3 years as Product Manager or Marketing Manager
SKILLS AND KNOWLEDGE
Engineering, R&D, Technical environment exposure beneficial
Market understanding, Economics beneficial
Research methodologies, analytics and experience
Management of multiple projects
Working knowledge of automotive products, systems and specifications
Strong knowledge and understanding of automotive industry
Understanding of Accessory Development and Product Marketing
A high degree of marketing know-how
General business acumen, markets, global environment
Advanced Microsoft Applications
Excellent analytical skills
Strong presentation skills
Project Management knowledge and practical implementation skills
Excellent analytical skills
Pro