Product Marketing Manager

The incumbent will be responsible for SUV and LCV Product Marketing. Key focus areas include but not limited to: Product Planning & management; New Model Launch Planning, Project Management and Introduction; Research; Analytics; Product Training; Product Development; Marketing Management.

Product Strategy
:

• Determine the volume targets in line with Business objectives
• Map the market and segment volume projections in line Industry and Economic projections
• Develop detail a Product Strategy for each Product to achieve business objectives
• Conduct detailed market study, analysis and volume projections
• Addressable segment and variant analysis to achieve volume and share objectives
• Price-Volume Mapping analysis for volume and share targeting
• Competitor Price Spider comparison and analysis to determine price targeting
• Variant-wise spec mapping & analysis vs Competition for right speccing & USPs

Product Management
:

• Manage a portfolio of Products, viz. SUV, LCV and Commercial vehicles.
• Periodic review and monitoring with corrective alignments to achieve business objectives
• Life Cycle Action management for each Product
• Create and manage a Project Charter with local and Global Team
• Effectively map all Product vs Competitors using Product Spec Price-Value Analysis
• Monthly Product Price positioning to achieve market share and volume
• Product Variant Spec management and Control; with local and Global Team
• Map the key Technical and Warranty issues for suitable Product Corrections
• Create & control Product Specification sheets
• Vehicle variant buy-off of all new changes prior to Dispatch or Retail
• Support with planning and administration of Vehicle Evaluation and Durability testing

Research Management
:

• Develop effective research briefs to accurately achieve the desired outcomes.
• Effective Insighting with Product, Market, Customer, Dealer and Competitor Research
• Plan New Product Clinic to understand Customer Product Acceptance, and Price setting.
• Coordinate effective Focus Groups with Dealers, and Customers
• Rental and Fleet Customers visits to understand their needs for Product correction
• Conduct Dealer visits to understand Customer needs and Spec correction

Marketing Management
:

• Develop the Marketing Strategy for each new Product Introduction
• Product Equation Analysis vs Competition to determine Product Right to Wins (RTW)
• Leverage the optimal Product USPs and RTWs in launch strategy
• Competitor Product Position Mapping, USPs, messaging Communication summary analysis
• Develop with Marketing the Customer Insights and map the Target Customer Profile
• Develop the Product Positioning with Functional, Technical and Emotional needs
• Coordinate the Marketing & Launch Plan with all Internal stakeholders
• Consolidate the Launch Marketing Plan for New introduction for Business approval

Product Development
:

• Plan suitable Local Variants based on the Local Market demand and Customer need gap.
• Share scope for suitable local parts development with Product, Supplier and After sales.
• Support the Accessory Development with correct scope to meet Customer need
• Evaluate proposed new part & vehicle concepts and proposals
• Ensure local parts are approved by Product, Engineering, Technical and Homologation
• Support technical information flow for Homologation approval

Project Management
:

• Launch planning coordination and project management for seamless introduction
• Manage New model Project timeline with Global Team for timeous introduction
• Administration, tracking and recording of minutes and action items
• Create Product Briefs for Internal Stakeholders
• Effective project tracking, monitoring and risk management
• Risk mitigation and coordination to ensure smooth launch

Presentation & Communication
:

• Prepare and Deliver effective Product presentations for Internal & External Stakeholders
• Support with New Product Sales Training Content for Dealer manpower capability building
• Support Marketing with Go to Market Planning, Product Spec Understanding
• Support Sales Team with Market analysis and Product Spec understanding
• Prepare and present the Product Launch presentation
• Effectively communicate project status to all stakeholders, and to Business
• Effectively Communicate Product Briefs & Communications to all required Stakeholders

Educational Qualifications
:

• BA / BCom Honours in Marketing or equivalent, from an accredited Institution
• BTech/BEng/BSc Engineering preferrable
• Post graduate qualification advantageous

Experience
:

• 5 years' Automotive OEM experience
• 7-10 years' post qualification experience;
• 3-5 years a Product Planning environment
• 2-3 years as Product Manager or Marketing Manager
• Engineering, R&D, Technical environment exposure beneficial
• Market understanding, Economics beneficial
• Research methodologies, analytics and experience
• Management of multiple projects
• Working knowledge of automotive products, systems and specifications
• Strong knowledge and understanding of automotive industry
• Understanding of Accessory Development and Product Marketing
• A high degree of marketing know-how
• General business acumen, markets, global environment
• Knowledge on research tools and applications, analytics
• Advanced Microsoft Applications

If this is you, then submit your application to:

Wishing you all the best