Product Manager/Product Marketing Manager

1 week ago

Centurion, Gauteng, South Africa DAV Professional Placement Group Full time R600 000 - R1 200 000 per year

Product Marketing Manager – Automotive Sector

Location:
Centurion

Are you passionate about automotive innovation and strategic product marketing? We are seeking a dynamic and results-driven
Product Marketing Manager
to lead the SUV and LCV product portfolio for a global automotive brand. This role offers the opportunity to shape product strategy, drive new model launches, and influence market positioning in a fast-paced and competitive industry.

Remuneration : R1mil

Duration - 6 months contract with the possibility of going permanent

Key Responsibilities

Product Strategy & Planning

  • Develop and execute product strategies aligned with business objectives.
  • Conduct market analysis, volume projections, and competitive benchmarking.
  • Define product specifications and pricing strategies to maximize market share.

Product Management

  • Manage the lifecycle of SUV, LCV, and commercial vehicle products.
  • Collaborate with global teams on product development and variant management.
  • Monitor technical and warranty issues for product improvement.

Research & Insights

  • Lead customer, dealer, and competitor research initiatives.
  • Organize focus groups and product clinics to gather actionable insights.

Marketing & Launch Management

  • Develop marketing strategies and launch plans for new products.
  • Define product positioning and unique selling propositions (USPs).
  • Coordinate with internal stakeholders to ensure successful product introductions.

Project Management

  • Oversee new model launch timelines and risk mitigation.
  • Track project progress and communicate effectively with stakeholders.

Communication & Training

  • Deliver compelling product presentations.
  • Support sales and marketing teams with product training and market analysis.

Qualifications & Experience

  • Bachelor's degree in Marketing, Engineering, or related field (Honours preferred).
  • 7–10 years post-qualification experience, including 3–5 years in product planning.
  • Automotive OEM experience is essential.
  • Strong understanding of product development, research methodologies, and analytics.
  • Proficiency in Microsoft Excel, PowerPoint, and project management tools.

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