Revenue; Growth and Insights Manager

2 weeks ago

Stellenbosch, South Africa Lactalis South Africa Full time

Role Purpose Join Lactalis at our offices in Stellenbosch and take on the role as Revenue Growth and Insights Manager. The purpose of the role is to deliver competitive advantage in promotional optimisation, trade investment strategy, portfolio mix and price‑pack optimisation. Requirements A Tertiary Qualification: BCom Degree in Sales, Marketing or Business Management Minimum of 5 years of experience in Sales / Category Management / Finance 3-5 years in a Trade/Customer Marketing Manager, Key Account or Revenue Growth Manager role Working knowledge of Category Management tools (Excel; IRI/AC Nielsen; Dunhumby; Planogram software) Demonstrated history of revenue growth management in a FMCG environment Strong project management and presentation skills Ability to communicate at all levels (business & customer interface) Interpret & understand complex financial, consumer and shopper data Initiate cross functional business approach & collaboration Manage profitable growth development from an end to end perspective Devising company profitability plans that are fit for purpose Engage with customers & brands for investment and execution spend Duties and Responsibilities DEVELOP REVENUE GROWTH MANAGEMENT Define the long‑term strategy for portfolio/pricing by channel Set KPI’s for implementation and build customer selling rationale Define the long‑term strategy, KPI’s & investment for promotions by channel and build customer selling stories Define the long‑term strategy for Trade Terms by channel & customer Responsible for keeping the business on plan by partnering with the Commercial Team Construct pre‑evaluation P&L / KPI metrics Track performance through a set of distinct scorecards and performance review forums Drive the development, execution and implementation of a new operational way of working across the Commercial functions, from a Pricing, Promotions and Mix perspective Price management — driving positive profitability and additional profits by changing price points for shoppers on the shelf and developing price architecture for the entire portfolio based on category and market analysis Promotions effectiveness management — managing promo ROI and CO% consistently and rigorously to bring additional profit by managing mechanics, SKU mix, client mix, competitors Portfolio management — linking it to shopper needs, occasions in the channels, etc. Trade terms management — monitoring effectiveness and providing improvement recommendations; reviewing trade terms strategic negotiations planning and implementation processes LEAD REVENUE GROWTH INTEGRATION INTO THE BUSINESS Embed best‑practice repeatable models and actionable insights across the Commercial function to deliver on revenue improvement targets/initiatives Develop a trade investment process and establish a broader organisational trade investment capability and culture through systems, review process and learning programme CO-ORDINATES CHANNEL AND CUSTOMER BUDGET DEVELOPMENT Identify the ambition for the next 12 months in each channel expressed in sales & share Develop channel‑specific guidelines for 4Ps and ‘enablers’ for each channel, including promotion guidelines and opportunities to optimise route to market Understand e‑Commerce and monitor onsite performance KPIs (page views, conversion rate, ROI) Define the optimum online assortment, filters and substitution rules and know how to optimise search results Understand the unique digital platform and assets by retailer and work to optimise LSA performance within each environment #J-18808-Ljbffr

  • Revenue Growth

    2 weeks ago

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    Revenue, Growth and Insights Manager Lactalis South Africa Role Purpose Join Lactalis at our offices in Stellenbosch and take on the role as Revenue Growth and Insights Manager. The purpose of the role is to deliver competitive advantage in promotional optimisation, trade investment strategy, portfolio mix and price‑pack optimisation. Requirements A...

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