CRM and Growth Marketing Specialist

1 day ago

Stellenbosch, South Africa Job Crystal Full time

We are a people-first beauty company on a mission to give everyone a voice through skincare. We create physical, digital, and offline experiences inspired by our community that foster connection, inspire a sense of belonging, and invite people to participate in our company. We are inclusive, customer-devoted, curious, courageous, discerning, and results-driven.

We are a high-end skincare and lifestyle brand that caters to consumers’ need for non-toxic and luxury-based products. The brand has a loyal customer base and is planning for rapid global expansion over the next three to five years, through a robust omnichannel go to market strategy, both locally & abroad.

**Role 1: CRM & Growth Marketing Specialist**

**Advantageous Experience**: Klaviyo, Shopify, subscription models

**Key Responsibilities**:

- Own and execute campaigns end-to-end: brief, template creation, copy, QA, scheduling.
- Execute strategic lifecycle programs (prospecting, nurturing, loyalty, win-back).
- Leverage behavioural data and web activity to drive hyper-personalised messaging.
- Ensure responsive design and rendering across platforms/devices.
- Balance campaign frequency to reduce unsubscribes.

**Segmentation & Performance Marketing**
- Build smart audience segments based on behaviour, intent, and engagement.
- Analyse results and optimise for KPIs: open rate, CTR, conversions, revenue.
- Report regularly on campaign performance, revenue attribution, and insights.
- Identify and test new revenue-generating channels (e.g. subscription model, skin quiz, bundles).
- Manage product reviews strategy to drive UGC, trust, and conversion.

**Data, Tools & Growth Strategy**
- Use Klaviyo for flows, campaigns, and advanced segmentation.
- Identify automation opportunities that scale engagement and retention.
- Work with Shopify to drive customer insights and upsell strategies.
- Collaborate with eCommerce and paid media to align CRM with conversion goals.
- Stay ahead of retention marketing trends (zero-party data, SMS, loyalty).

**Ideal Profile**:

- Data-driven with strong analytical and technical acumen.
- Experience in **eCommerce**, especially DTC beauty or lifestyle brands.
- Able to work independently and proactively identify new growth opportunities.
- Strong copywriting and storytelling skills aligned with brand tone.

**Essential Requirements**:

- **Proficient in Klaviyo** (flows, segmentation, A/B testing, reporting); experience with similar ESPs is also considered.
- **Strong grasp of customer lifecycle marketing** (welcome, nurture, win-back, post-purchase) and performance-driven content.
- **Experience building and executing WhatsApp or SMS campaigns** using Klaviyo, Meta tools, or other platforms.
- **Comfortable creating smart audience segments** using behavioural, demographic, and transactional data.
- **Confident using Shopify** for customer insights, campaign tracking, and product integration.
- **Analytical mindset** with a proven ability to interpret data, track KPIs, and optimise campaigns for revenue growth.
- **Familiar with subscription models, loyalty strategies, and product review platforms**:

- **Project management strength** — able to manage calendars, QA processes, deadlines, and cross-functional collaboration.
- **Excellent copywriting and communication skills** with strong attention to tone, detail, and brand consistency.

Pay: Up to R32 000,00 per month

Work Location: In person

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