1 X Senior Digital Marketing Analyst

5 days ago

Cape Town, South Africa Rentokil Initial Full time

Rentokil Initial, a FTSE 100 company, is one of the largest business services companies in the world. Operating globally, we are a well-known provider of pest control, washroom hygiene services, and interior and exterior plants for businesses. Due to continuous expansion, an opportunity has now arisen for a Senior Digital Marketing Analyst to join our growing digital marketing team based in our office in Cape Town. This role is responsible for planning, managing, and maintaining RISA's digital marketing campaigns to enhance brand awareness, drive web traffic, and acquire leads/customers from various digital touchpoints. The ideal candidate thrives on using data to drive decisions and optimize performance. A key aspect involves designing, implementing, and optimizing email workflows within Adobe Campaign, ensuring targeted customer communications, and consolidating digital marketing metrics for monthly KPI reports. Requirements Principal Duties & Responsibilities Monitor, analyze, and report on digital marketing campaign performance across channels like SEO, PPC, Social Media, Email, Display, and Affiliates. Identify trends, opportunities, and issues, providing actionable recommendations. Develop dashboards and reports to track KPIs and present findings. Conduct audience segmentation analysis for targeted strategies. Perform A/B and multivariate testing to improve conversions. Analyze website traffic and user journeys using tools like Google Analytics. Collaborate with channel managers for data interpretation and campaign adjustments. Design and deploy complex email workflows within Adobe Campaign. Manage customer segmentation and execute A/B tests on email campaigns. Monitor email performance metrics and optimize accordingly. Troubleshoot email delivery or data issues within Adobe Campaign. Ensure compliance with POPIA and data privacy laws. Coordinate with content creators to ensure email assets are correctly integrated. Support content updates using content briefs and CMS Rhythmyx. Present digital marketing insights and develop reports for leadership. Skills and Competencies Proficiency in Google Analytics 4 and other analytics tools like Search Console, SEMrush, Ahrefs. Strong analytical skills to interpret data and identify trends. Proficient in Excel/Google Sheets and PowerPoint/Slides for reporting. Knowledge of A/B testing methodologies. Understanding of digital marketing channels and metrics. Excellent communication skills to explain complex data. Proactive and able to work independently or in a team. Knowledge of POPIA and data privacy best practices. Qualifications & Experience Matric (Grade 12) Bachelor's degree in Marketing, Advertising, or related field Project management skills 2-4 years of experience in digital marketing analysis roles Hands-on experience with email workflows and segmentation, preferably in Adobe Campaign Desirable Skills Experience with marketing automation platforms Knowledge of email deliverability requirements SQL skills for data extraction Experience with data visualization tools like Google Data Studio, Tableau, Power BI Understanding attribution models Benefits Company contributions to Medical Aid and Pension/Provident Fund Opportunities for growth and development Employment Equity Rentokil Initial values diversity and offers equal opportunities. We encourage suitably qualified Employment Equity candidates to apply to meet our targets. Do you love providing valued professional service? Feel you could excel in this role? Apply today #J-18808-Ljbffr

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    1 day ago

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