Digital Marketing Analyst

2 weeks ago


Cape Town, South Africa The Legends Agency Full time

Digital Marketing Data Analyst Office-Based (Epping, Cape Town) Drive data-led marketing decisions for high-impact digital campaigns.Digital Marketing | R20 000 to R25 000 per month | Office-Based in Epping, Cape TownAbout Our Client Our client is a well-established business located in Epping, Cape Town, known for its strong presence in the digital space and commitment to data-driven strategies. With a focus on performance marketing, the company partners with key industry players to deliver measurable results and online visibility. This is a close-knit team that values analytical thinking, collaborative problem-solving, and operational efficiency.The Role: Digital Marketing Data Analyst This role is ideal for a highly analytical individual who thrives on turning numbers into insights. You'll play a pivotal role in compiling campaign performance data, identifying trends, and shaping digital strategies. The purpose of the role is to ensure that marketing efforts are continuously optimized based on reliable data.Key ResponsibilitiesDesign and maintain professional reports and dashboardsCompile regular reports on paid digital campaignsAnalyze and interpret data from multiple digital sourcesIdentify trends, patterns, and predictive insightsMake actionable recommendations to improve campaign performanceMaintain and update internal databases and spreadsheetsPrepare insightful presentations for internal and external stakeholdersCollaborate with digital partners to improve online visibilityIdentify new business opportunities through data analysisAbout YouDegree/Diploma in Marketing, Analytics, or a related field, or extensive relevant experienceStrong analytical skills with excellent attention to detailAdvanced proficiency in ExcelExperience working with Google Ads and Google AnalyticsHighly organized, methodical, and able to manage multiple projectsTeam-oriented with strong communication skillsExperience in project management will be an advantage


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