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Paid Media Specialist

2 months ago

CapeTown, South Africa Red Ember Recruitment Full time

Responsibilities:

  • Paid media strategy.
  • Develop and execute comprehensive paid media strategies across platforms like Google, Meta, LinkedIn, and other relevant channels.
  • Conduct thorough keyword research, audience targeting, and ad placement to maximize ROI.
  • Campaign optimization.
  • Monitor, analyze, and optimize paid media campaigns to meet key performance indicators (KPIs) and business objectives.
  • Manage and allocate budgets effectively across various paid media channels, ensuring optimal performance and efficient use of resources.
  • Provide regular budget and performance reports to stakeholders.
  • Provide actionable insights and recommendations for continuous improvement.
  • Collaboration with creative teams.
  • Work closely with the creative team to develop compelling ad copy, visuals, and other creative assets that align with campaign objectives.

Requirements:

  • Bachelors degree in marketing or equivalent.
  • Minimum of 2 years experience in paid digital media.
  • Advertising or Media Agency experience and advantage.
  • Strong Excel proficiency.
  • Proven experience in digital media with a strong emphasis on paid media campaign management.
  • In-depth current knowledge of Google Ads and Facebook Campaign Manager.
  • The media buying experience with other Social Media platforms, like TikTok, Microsoft Ads, Twitter, and LinkedIn.
  • Familiarity with SEO best practices and their integration with paid media strategies.
  • Good knowledge of CRM systems.
  • Excellent written and verbal communication skills.