Advertising Specialist

Advertising Specialist (Cape Town)

Are you a marketing maestro with a passion for driving consumer engagement?

We''re seeking an experienced Advertising Specialist to join our client in the dynamic consumer goods sector. As a key player, you''ll execute promotional campaigns across various platforms, analyse results, and contribute to the overall marketing strategy.

Your Responsibilities:

• Campaign Execution: Execute promotional campaigns (ATL, DM, PR, BTL, Digital) within budget and timeline.
• Process Improvement: Contribute to refining our marketing process, from promotional grids to post-campaign analysis.
• Data Analysis: Compile, analyse, and interpret post-campaign data to inform future strategies.
• Marketing Initiatives: Support competitions, budgets, engagement initiatives, store openings, and innovations.
• Management: Manage expenses, build strong relationships with stakeholders, and ensure team effectiveness.

What You''ll Bring:

• Experience: Minimum 3 years in marketing, advertising, or agency settings.
• Creativity & Innovation: Demonstrate creative thinking and a passion for marketing.
• Platform Expertise: Understand ATL, BTL, Digital platforms, PR, Direct Marketing, and Paid Media.
• Influence & Relationships: Persuade stakeholders and build strong relationships.
• Analytical Skills: Knowledge of budget reporting, ability to evaluate research and data.
• Execution & Problem-Solving: Deliver under pressure, solve problems, and manage campaign shoots and events.
• Communication: Strong written and verbal communication skills at all levels.
• Retail Experience: Understanding of the retail landscape is a plus.
• Qualifications: A Degree/National Diploma in marketing/advertising or equivalent.

Knowledge & Skills:

• Media Terminology: Understand media terminology and its implications.
• Marketing Fundamentals: Solid marketing background and understanding.
• Communication & Organization: Excellent verbal communication, organizational, and administrative skills.
• Commercial Awareness: Understand the business and market dynamics.
• Technical Proficiency: Proficiency in Microsoft applications, especially Excel and PowerPoint.
• People Skills: Interpersonal, team management, and leadership abilities.
• Analytical Skills: Evaluate research, market conditions, and implement plan adjustments.

Location: Successful incumbent will primarily be based in Cape Town (Northern Suburbs)

Ready to make your mark in the fashion industry? Apply today