Marketing Officer

**Role overview**:
To assist the Marketing Lead and respective region in developing, implementing and evaluating sales and marketing activities in line with overall business strategic objectives to drive growth and profitability.

**Minimum Qualification**:
Bachelor’s degree, post graduate degree in Business with specialisation in Marketing, Communications, Sales and/or other business-related field.

**Experience**:

- +3 years’ junior management experience in Sales and Marketing and/or commercial environments working with FMCG/industrial products.
- Proven experience as Marketing Officer or similar role.
- Solid knowledge of marketing techniques and principles.
- Experience in a wide range of marketing functions such as communications, digital marketing, advertising, branding, and social media.
- Strong copy writing skills
- Experience in Commodities and manufacturing industries also a plus.

Special Requirements:

- Skilled in managing key audiences externally and internally
- Outstanding interpersonal skills
- Strong sales and back-office understanding
- Must be well-organized and able to perform duties with mínimal supervision as this position will work remotely and travel frequently as per business requirement.

**Key Outputs**:

- **Sales and Marketing Strategy Implementation**_

**Strategic Support**:

- Development of annual sales and marketing activity plan in line with overall S&M strategy for respective region
- Assist the Marketing Lead in the formulation process of plans and approval thereof with regional sales teams
- Implementation of sales and marketing plans in collaboration with regional sales teams

**Business demand creation support**

Implementing of integrated marketing communications activities as per plan in the region to drive brand, stakeholder and customer equity:

- Above the line (ID key mediums in region)
- Below the line (POS, Activations)
- Digital (Website, social, mobile, CRM)
- Campaign PR (Regional content)
- Events (Regional stakeholder events)
- Sponsorships (innovative activation of sponsorship)
- CSI Support (operationalise BU CSI efforts)
- Demand creation activities

Implementation of full PPC product and portfolio plan as per strategy in region by driving product launches and supporting with innovative campaigns and activations.

Assisting regional sales teams in identifying and developing effective sales, promotional and innovative marketing collateral to meet strategic objectives of volume and value and to ensure customer lock in.

Driving and collaboratively organizing regional events in line with activity plans.

Identifying and implementing tactical opportunities to meet share, volume and profit objectives in collaboration with sales teams.

Customer visits with the sales team to ensure understanding of the market and customer needs to feedback insights into strategy.

Tracking and evaluating performance of all campaigns and activities unches to ensure return on investment.

Reporting on trends and statistics across all digital media platforms

Ensuring S&M insights from research form part of the activity plan in the region (CRA, NPS, SPA, etc.).

**Brand**
- **Brand Image and ambassadorship**_
- Collaboratively driving the positioning of the brand and S&M goals with internal regional stakeholders to ensure alignment (Manufacturing, HR, Regional CSI, Health and Safety, environment) and external stakeholders (government, industry associations)
- Align with Group Brand Communications Manager in ensuring brand messages are aligned, entrenched and enforced in the region
- Manage regional branding needs e.g., office branding, vehicle branding and gifts
- Make sure that all material used and available is aligned to the brand essence and corporate identity across all functions in the region
- Drive all branding requirements including new acquisitions for the business

**Customer**
- **Customer experience and service**_
- Assist Marketing Lead in identifying and implementing smart, innovative marketing activities, that will provide new ways to reach the small customer and consumer and provide easier purchasing and delivery
- Drive and implement Customer innovation initiatives (CRM, Builder’s App, E-Commerce)
- Assist sales teams in implementing customer growth and retention plans to ensure we upsell and cross-sell our products and services.
- Understand back-office support to ensure alignment with PPC customer handling standards, effective query resolution tools and relevant training for PPC products and services

**Administration**
- **Financial**_
- Planning, management and regular tracking of regional marketing budget spend with sales team
- Reporting of monthly budget spend and ROI as part of Sales and Marketing regional monthly report

**Risk and Policy**
- Management and adherence to contracts with regional and national suppliers for sales and marketing material
- Sense checking of tactical messages with Marketing Lead to ensure alignment to PPC message a