Outbound Campaign Manager

6 days ago

Cape Town, South Africa Electrum Full time
Job title : Outbound Campaign Manager Job Location : Western Cape, Cape Town Deadline : January 05, 2025 Quick Recommended Links
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During your day, you will:

  • Design and execute multi-tactical marketing campaigns and programmes, across relevant go-to-market channels 
  • Leverage market and user research to identify the best way to reach new and existing client personas within our ideal customer profile
  • Draft the content that will showcase our products unique value and support your campaign including key messaging, landing pages, newsletters, adverts and promotional materials
  • Optimise campaign conversion rates through analysis and client feedback
  • Prepare performance reports for campaign optimisation and monthly business reviews
  • Work closely with the product and sales teams to align with product messaging and sales goals

Requirements

  • A Bachelor's degree preferably with marketing
  • A minimum of 5 years experience working as a campaign manager
  • Account based marketing experience
  • Preference will be given to experience in marketing complex B2B technology within the enterprise financial services software industry

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