Trade Marketing Analyst

1 month ago


Durban, South Africa Progessive International Full time
  • Minimum qualification required:
  • Grade 12 with preferably a tertiary qualification
  • Minimum 3 - 5 years experience in FMCG environment
  • Computer literate MS Office (Excel- Intermediate), Word and Power Point.
  • Valid Drivers License
  • Own Transport

Duties
  • Responsible for analysing consumer data, market trends, and campaign effectiveness to provide actionable insights that drive the marketing strategy.
  • Develop and maintain routine Weekly Account Reports
  • Develop ad hoc Account/Category Reports as requested by KAMs and Regional Sales Managers
  • Perform post promotional analysis
  • Monitor Spend-to-Sales ratios by account and division
  • Maintain and develop Monthly Category Shares, dashboards based on relevant data
  • Identify Category Opportunities and Threats based on Retailer Analysis
  • Evaluate competitors promotional activities for replication
  • Maintaining of Master Data in conjunction with IT Department
  • The incumbent will work very closely with the function heads of Sales / Marketing and Finance to provide the necessary information.
  • The incumbent will perform analysis and other projects requested by Sales and Marketing Management, but also should be willing to surface issues discovered during routine analysis and reporting
  • Be able to handle increasingly more responsibilities as new platforms are launched
  • Present data and analysis to internal and external stakeholders
  • Able to liaise and communicate data analysis directly to Key Accounts


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