Trade Marketing Analyst
1 month ago
- Minimum qualification required:
- Grade 12 with preferably a tertiary qualification
- Minimum 3 - 5 years experience in FMCG environment
- Computer literate MS Office (Excel- Intermediate), Word and Power Point.
- Valid Drivers License
- Own Transport
Duties
- Responsible for analysing consumer data, market trends, and campaign effectiveness to provide actionable insights that drive the marketing strategy.
- Develop and maintain routine Weekly Account Reports
- Develop ad hoc Account/Category Reports as requested by KAMs and Regional Sales Managers
- Perform post promotional analysis
- Monitor Spend-to-Sales ratios by account and division
- Maintain and develop Monthly Category Shares, dashboards based on relevant data
- Identify Category Opportunities and Threats based on Retailer Analysis
- Evaluate competitors promotional activities for replication
- Maintaining of Master Data in conjunction with IT Department
- The incumbent will work very closely with the function heads of Sales / Marketing and Finance to provide the necessary information.
- The incumbent will perform analysis and other projects requested by Sales and Marketing Management, but also should be willing to surface issues discovered during routine analysis and reporting
- Be able to handle increasingly more responsibilities as new platforms are launched
- Present data and analysis to internal and external stakeholders
- Able to liaise and communicate data analysis directly to Key Accounts
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