Trade Marketing Specialist
2 weeks ago
Job Summary:
We are seeking a skilled Trade Marketing Analyst to join our team at Progressive International. The successful candidate will be responsible for analyzing consumer data, market trends, and campaign effectiveness to inform our marketing strategy.
Key Responsibilities:
- Analyze consumer data and market trends to identify opportunities and threats.
- Develop and maintain routine weekly account reports and ad hoc account/category reports as requested by KAMs and Regional Sales Managers.
- Perform post-promotional analysis and monitor spend-to-sales ratios by account and division.
- Maintain and develop monthly category shares and dashboards based on relevant data.
- Identify category opportunities and threats based on retailer analysis.
- Evaluate competitors' promotional activities for replication.
- Maintain master data in conjunction with the IT department.
- Present data and analysis to internal and external stakeholders.
- Liaise and communicate data analysis directly to Key Accounts.
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