Marketing Analyst
4 months ago
**_MARKETING ANALYST _**
**_HIRT & CARTER _**
**_DURBAN
- **
**_CORE PURPOSE OF THE JOB: _**
The Marketing Analyst will be responsible for analyzing consumer data, market trends, and campaign effectiveness
to provide actionable insights that drive marketing strategy. Working collaboratively, developing knowledge based
on projects - using research; market and data analytics as well as shopper / consumer information to form
recommendations to enable decision-making.
**_KEY PERFORMANCE AREAS:_**
- Conduct research regarding marketing and category trends within agreed timelines
- Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide
management with thorough reports and results
- Formulate a plan and present it to senior management or a client
- Using a combination of shopper /consumer, market data to create meaningful insights
- Continuously refine data collection and analysis processes to improve accuracy, efficiency, and relevance
- Collaborate with the team to ensure data-driven approaches are integrated into campaign planning and
execution
**_QUALIFICATIONS / EXPERIENCE:_**
- Relevant tertiary qualification in Business in Commerce or Marketing, Statistics, Economics or related field
with at least 5 to 7 years’ experience in a Marketing and Retail environment preferable
- A background in retail, market insight, data analytics and category management would be advantageous
- Advanced knowledge of marketing principles and analytics
- Experience with various survey tools
- Ability to develop and manage complex databases and reporting systems
**_BEHAVIOURS & ATTRIBUTES: _**
- Analytical reasoning and business analysis skills
- High attention to detail
- Customer focused and flexible with good relationship-building skills
- Ability to work under pressure
- Team player
The advert has minimum requirements listed.
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