Regional Trade Marketing Manager

4 weeks ago

Johannesburg, South Africa Time Personnel Full time
REQUIREMENTS
  • Matric, Marketing degree or similar
  • 5 years experience in sales, marketing, trade marketing, business development (FMCG), skincare, cosmetics - must be a global brand
  • Ability to travel locally and internationally
  • Solid knowledge in financial & administrative processes
  • Deadline drive, problem solving with a strong level of energy, enthusiasm, entrepreneurship, and autonomy
  • Management, leadership, analytical & effective planning skills
  • Relationship building with excellent communication and interpersonal skills in English, a team player
  • International exposure and multicultural background are a strong plus

DUTIES
  • Lead & coordinate Trade Marketing activities for Africa and Middle East markets across on & off trade channels to maximise brand image, sales & profitability.
  • Provide teams in the field (Distribution partners) a structured set of tools & clear executional guidelines to implement activations with a 360 approach.
  • Management of all Advertising & promotion budget
  • Develop tools to measure efficiency of trade activations & ROI to ensure alignment between sales/commercial objectives & marketing strategy.
  • Drive & educate all markets on requirements of merchandising, visibility, POSM and tailored made concepts.
  • Develop & manage agencies to ensure best in class execution & maximise ROI on spend.
  • Take on the role as central touch point/bridge between specific markets, region & global stakeholders to coordinate & drive/manage various business objectives.
  • Support markets by managing & coordinating creative brand design requests in conjunction with the production and final implementation in outlets.
  • Utilise data to analyse specific market environments & draw insights from customer and consumer trends as well as keep finger on the pulse of competitor activity.
  • Analyse distribution & market outlet universe to quantify opportunities and ensure we covering adequate availability.
  • Understand pricing in markets that relate to the competitive set, draw insights and provide support/direction in the in market distribution partners.

Salary: R negotiable dependent on experience

Join us on SOCIAL MEDIA or visit our WEBSITE for more information. See links below.

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