Regional Marketing Manager

6 months ago

Johannesburg, South Africa Nandos Careers Full time

The Regional Marketing Manager provides efficient regional marketing support to the franchise system and corporate business through the execution of national marketing campaigns. Amplify national through regional activities and identify local marketing opportunities to deliver the overall strategy for the region.

**Minimum Requirements**:

- Degree or equivalent NQF level 6 qualification (marketing)
- 3 - 5 years’ experience in Field / Trade Marketing
- Driver’s License

**Knowledge**
- Knowledge of marketing principles and concepts (Intermediate)
- Knowledge of Brand Management (Intermediate)
- Knowledge of Franchise management (Advanced)
- Knowledge of consumer trends (Intermediate)
- Knowledge of operations management (Intermediate)
- Knowledge of project management (Advanced)
- Microsoft Office skills (Advanced)
- Knowledge of Budget Management (Intermediate)

**Duties and Responsibilities**:
**Regional Marketing Planning**
- Manage and implement a regional marketing calendar for the allocated region that is aligned to the South Africa Marketing Strategy as well as the Annual Promotional Calendar
- Oversee the execution of initiatives on the Annual Promotional Calendar and provides support to casas (restaurants) within the allocated region
- Research and recommend a targeted regional marketing plan that includes field events, partner activities, user groups, industry events/tradeshows, establishing local relationships with related associations or communities and executive roundtables
- Develop and implement marketing plans for casa revamps and new casa openings within the allocated region

**Regional Marketing Support**
- Execute initiatives in line with the Local Marketing guidelines and provides toolkits to the regions
- Drive all marketing activities within their region, verifying the effectiveness of initiatives and ensuring that these are consistent with the South African Brand and Marketing strategy
- Manage the timely execution of the regional marketing plan with heavy emphasis on executing promotional events on a regular basis and supporting sales growth within the casas
- Execute events and other relevant activities in support of the marketing plan
- Obtain approval from the General Manager of Restaurant Marketing for all creative, artwork and marketing material before it is implemented in the region
- Implement all approved regional marketing activities including creative, media, artwork, casa briefs, PR and marketing material
- Verify that all sponsorships and events are approved and are aligned with Brand positioning
- Oversee the consistency and timeous implementation of promotional activity for casas within the allocated region
- Implement an optimal mix of marketing initiatives for the region, identifying the most appropriate messaging and channels
- Order, manage and deliver marketing collateral and other marketing event-related items
- Compile pre
- and post-event communications
- Manage project timelines, quality issues, resources, scope of work and budget for marketing projects within the allocated region
- Conduct Brand touch point reviews and compiles scorecards for each casa bi-annual basis to ensure the maintenance of brand standards

**Operations Support**
- Formulate and implement marketing plans for ICU casas in conjunction with the franchisee, Area Manager and Patrao (Store Manager)
- Conduct SWOT analysis from a marketing perspective to support operations that are not performing
- Understand the feasibility of marketing campaigns within operations in the Region and provide feedback and guidance
- Act as Brand custodian within the region and manage full value chain of delivery and execution of branding materials for events and activities

**Budget and Financial Management**
- Provide support to the General Manager of Restaurant Marketing with regards management of the regional marketing budget, including tracking of expenses and budget reconciliation
- Formulate a marketing plan for the year ahead, providing expenses for each month, i.e. monthly spends for storage units, promos and public holidays
- Contribute to the development of the annual and quarterly regional marketing plans as well as the supporting budget
- Manage events budgets, cross-departmental communications and post-event ROI reporting

**Stakeholder and Relationship Management**
- Regularly visits and provides marketing assistance to all casas within their allocated region
- Build and maintain positive relationships with franchisees
- Provide an efficient local marketing support structure to the franchisees within their region, ensuring consistency with and utilisation of local marketing guidelines and toolkits

**Records Management and Reporting**
- Analyse and report on local marketing initiatives and their effect on customer behaviour within the allocated region
- Contribute to the ongoing assessment of regional marketing performance metrics, evaluating and reporting on regional marketing plan metrics, m

  • Regional Marketing Manager

    6 months ago

    Johannesburg, South Africa Nandos Careers Full time

    The Regional Marketing Manager provides efficient regional marketing support to the franchise system and corporate business through the execution of national marketing campaigns. Amplify national through regional activities and identify local marketing opportunities to deliver the overall strategy for the region. **Minimum Requirements**: - Degree or...

  • Junior Regional Marketing Manager

    6 months ago

    Johannesburg, South Africa Nandos Careers Full time

    The Junior Regional Marketing Manager provides efficient regional marketing support to the regional marketing managers, franchise system and corporate business through the execution of national marketing campaigns. Amplify national through regional activities and identify local marketing opportunities to deliver the overall strategy for the...

  • Regional Marketing Manager

    2 months ago

    Johannesburg, South Africa Givaudan Full time

    Step into our world of creativity and joy! Regional Marketing Manager - Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with passion and creativity, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions. There’s much to learn and many to...

  • Regional Market Expansion Manager

    1 day ago

    Johannesburg, Gauteng, South Africa The Recruiters Full time

    We are seeking a Regional Market Expansion Manager to join our team at The Recruiters. As a Regional Market Expansion Manager, you will be responsible for driving market expansion and growth within the East Rand region.The ideal candidate has a strong background in sales and business development, with a minimum of 5 years of experience in the security...

  • Regional Marketing Strategist

    1 month ago

    Johannesburg, Gauteng, South Africa SGS Full time

    The role of a Regional Marketing Strategist at SGS is to drive business growth through innovative marketing and sales strategies. This position requires a forward-thinking individual who can develop and execute comprehensive plans to establish the company as a premier provider in the sub region.Key Responsibilities:Develop and implement strategic marketing...

  • Sub Regional Marketing and Sales Manager

    3 months ago

    Johannesburg, South Africa SGS Full time

    Job Description The Sub Regional Marketing and Sales Manager will be responsible for developing and executing comprehensive marketing and sales strategies to establish the Company as the premier provider. The Sub Regional Marketing and Sales Manager must be innovative and forward thinking, drive brand awareness and social media campaigns, and achieve...

  • Regional Manager

    6 months ago

    Johannesburg, South Africa Pollock and Associates Full time

    Regional Manager Automotive Johannesburg East, Johannesburg - Gauteng - South Africa As the Regional Manager, you will lead the Business Unit under the guidance of the National Sales Manager, driving profitable growth and revenue through strategic planning and team leadership. Educational Qualifications - Bachelors Degree in Sales and Marketing Management...

  • Sub Regional Marketing and Sales Manager

    3 months ago

    Johannesburg, South Africa SGS Full time

    **Company Description** SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 89,000 employees, SGS operates a network of over 2,600 offices and laboratories around the world. The Sub Regional Marketing and Sales Manager will be...

  • Regional Manager

    6 months ago

    Johannesburg, South Africa Staff Unlimited Recruitment Full time

    **PURPOSE OF THE JOB** To manage and oversee the Business Unit in totality to ensure profitable growth and revenue through planning, execution, support, and leadership of the team. **Educational Qualifications** - Bachelor’s Degree in Sales and Marketing Management or related fields (NQF 7). **Experience** - 6-8 years’ experience in Sales and Marketing...

  • Regional Sales and Marketing Manager

    3 weeks ago

    Johannesburg, Gauteng, South Africa ATLAS PRODUCT Full time

    Job DescriptionWe are seeking an experienced Regional Sales and Marketing Manager to join our team at ATLAS PRODUCT.Company OverviewOur company is a leading provider of local and imported products and services in South Africa, with plans for expansion into other countries in Africa.ResponsibilitiesDevelop and execute sales strategies to achieve business...

  • Regional Manager

    6 months ago

    Johannesburg, South Africa Recruitment Ink Full time

    **Key Responsibilities** **Operations management** - Creating regional sales plans and quotas in alignment with business objectives - Supporting Store Managers with day-to-day store operation - Evaluating store and individual performances. - Report on regional sales results - Forecast quarterly and annual profits - Identify hiring needs, select and train...

  • Regional Sales and Marketing Specialist

    1 day ago

    Johannesburg, Gauteng, South Africa Isilumko Staffing (JHB) Full time

    We are looking for a Regional Sales and Marketing Specialist to join our team at Isilumko Staffing (JHB). The expected salary range for this position is R150,000 - R200,000 per year.This role involves:Daily visits to customersSites surveys with clientsSupporting project managers with clientsCreating weekly, monthly, and yearly reportsAttending to weekly,...

  • Regional Manager

    7 months ago

    Johannesburg, South Africa Shoprite Group Full time

    **Purpose of the Job**: House & Home, a division of The Shoprite Group, Africa's largest retailer, currently has an exciting opportunity available to join our team as a Regional Manager based in Johannesburg. To manage a group of stores through managers by providing support and guidance to ensure all goals and objectives set for the region are met. **Job...

  • Regional Manager

    6 months ago

    Johannesburg, South Africa Shoprite Group Full time

    **Purpose of the Job**: House & Home, a division of The Shoprite Group, Africa's largest retailer, currently has an exciting opportunity available to join our team as a Regional Manager. This development role is based in Johannesburg and involves extensive travel across South Africa. You will assist with managing stores in different regions through store...

  • Regional Marketing Director

    4 weeks ago

    Johannesburg, Gauteng, South Africa Red Bull Full time

    Job DescriptionWe are seeking a highly motivated and experienced Regional Marketing Director to join our team in Johannesburg.Company OverviewRed Bull is a leading global sports, beverage, and media company with a rich history dating back to 1987. We are passionate about empowering people and ideas through our innovative products and services.Job...

  • Regional Marketing Lead

    4 weeks ago

    Johannesburg, Gauteng, South Africa Unique Personnel Ltd Full time

    Unique Personnel Ltd is seeking an accomplished Regional Marketing Lead to spearhead the full marketing function. This pivotal role involves:Main ResponsibilitiesConducting thorough external and internal analysis to identify needs and opportunities.Collaborating with sales and technical teams to pinpoint growth avenues.Developing and implementing strategies...

  • Senior Sales and Marketing Manager: Gauteng Region

    2 weeks ago

    Johannesburg, Gauteng, South Africa Tiger Brands Full time

    Job Summary:We are seeking a highly skilled Senior Sales and Marketing Manager to join our team in the Gauteng region. This is an exciting opportunity for a results-driven professional to drive sales growth, develop marketing strategies, and lead cross-functional teams.

  • Regional Sales Manager

    6 months ago

    Johannesburg, South Africa Acreaty Management Consultant Pvt Ltd Full time

    Hiring for a company in home furnishings/ Home Fashion industry Designation: RSM Positions: one Location: One in Johannesburg South Africa **Role Description** - This is a full-time on-site /hybrid role as a Regional Sales Manager located in South Africa Johannesburg to cover the Southern / East African region. - **Minimum 7+ years of experience in...

  • Regional Sales Manager

    7 months ago

    Johannesburg, South Africa Pollock and Associates Full time

    Regional Sales Manager FMCG / Food & Bev /Agri Johannesburg North, Johannesburg - Gauteng - South Africa As a Regional Sales Manager, your primary responsibility is to achieve product distribution, display, and volume objectives for strategic products within your assigned geographical region. You will lead and manage the Sales team, ensuring alignment with...

  • Regional Sales Manager

    2 months ago

    Johannesburg, South Africa Prestige Cosmetics Group Full time

    **Job Description - Regional Sales Manager** *** **Position**:Regional Sales Manager **Division** : Sales **Reporting to** :National Sales Manager **Employee Type** :Permanent **Location** :Johannesburg **PURPOSE OF THE ROLE**: To provide commercial direction and leadership to the business to ensure maximum sales of the Inland region through focus on...